Grizzly Nicotine Pouches, from American Snuff Company (ASC), has partnered with NASCAR Cup Series team Kaulig Racing ahead of the 2025 season.
The brand, which is an affiliate of the iconic RJ Reynolds Tobacco Company, will be prominently displayed on the No. 10 Chevrolet, piloted by Ty Dillon, in nine NASCAR Cup Series events.
The No. 10 Grizzly Nicotine Pouches Chevrolet is ready to roar to life at the #Daytona500! pic.twitter.com/pyWohxJRmC
— Kaulig Racing (@KauligRacing) January 24, 2025
“This is an absolute honor,” said Dillon, who was announced as Kaulig’s full-time driver last October. “Kaulig Racing has offered me the best opportunity I have ever had in the Cup Series and bringing on a partner like Grizzly Nicotine Pouches is really humbling. I understand the heritage of the company and the value of great sponsors, so I am just so anxious to get busy and deliver great results for everyone.”
The No. 10 Grizzly Nicotine Pouches Chevrolet will make its on-track debut in the 2025 Daytona 500 at Daytona International Speedway, taking place on Sunday, February 16.
Additional primary sponsorship races for the brand include Texas (May 4), North Wilkesboro (May 18), Charlotte (May 25), Nashville (June 1), Darlington (August 31), Bristol (September 13), Talladega (October 19), and Martinsville (October 26).
In addition to the primary sponsorship on board the No. 10, Grizzly Nicotine Products, a tobacco leaf-free product, will serve as a full-season associate sponsor for Ty Dillon.
“NASCAR is an extension of who our consumer is, and this collaboration shows we’re right there with them, every step of the way,” said Brent Trader, Sr. Director at American Snuff Company. “This isn’t just a partnership; it’s a friendship built on shared values and a shared vision for success.”
The team will also feature The Fallen Outdoors, a non-profit that organizes outdoor adventures for veterans, Gold Star families, and active-duty service members to bring together like-minded people who find comfort in each other through common interests.
NASCAR’s 2025 Cup Series campaign begins with the Daytona 500 on Sunday, February 16. Coverage of the event will begin at 2:30 PM ET on FOX, MRN, and SiriusXM NASCAR Radio.
