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Frontline Enterprises Continues Sponsorship of Todd Gilliland, Front Row Motorsports

Frontline Enterprises will return to the NASCAR Cup Series in 2024, sponsoring Todd Gilliland and Front Row Motorsports in a pair of races with the No. 38 Ford Mustang. Photo Credit: Rusty Jarrett, NKP, Courtesy of Ford Performance

Frontline Enterprises is set to continue its long-standing relationship with Todd Gilliland in 2024, returning to Front Row Motorsports to sponsor the No. 38 Ford Mustang for the third consecutive season in the NASCAR Cup Series.

The Canadian automotive dealer will serve as the primary marketing partner of the second entry for Front Row Motorsports in a pair of NASCAR Cup Series events at Sonoma Raceway (June 9) and Bristol Motor Speedway (September 21).

As Gilliland embarks on his third season competing in the NASCAR Cup Series, Frontline Enterprises has been alongside the Sherrills Ford, North Carolina natives side since 2018, when he was competing in the ARCA Menards Series for DGR-Crosley.

“I’ve enjoyed watching Todd grow up into the young man he has become and his development at FRM,” said Brett Stevens, Owner of Frontline Enterprises. “Todd has shown much growth in his NASCAR Cup Series career and I’m proud to be a part of it. We are proud to support him again this season.”

In 2023, Frontline Enterprises joined Gilliland and Front Row Motorsports for a pair of events at Martinsville Speedway and Las Vegas Motor Speedway, in which the 23-year-old driver managed a best finish of 25th.

“Having Frontline Enterprises and Brett Stevens return for my third year in the NASCAR Cup Series is cool,” said Gilliland. “They have been with me through a lot of my racing career and have supported me throughout my entire Cup Series journey. It’s more than just a partnership between Brett and I, we treat each other like family.”

In 72 NASCAR Cup Series starts, primarily with Front Row Motorsports, Gilliland has managed to muster a single top-five finish at Indianapolis Motor Speedway’s Road Course in 2022, as well as six finishes inside the top-10, four of which came in 2023.

The son of former NASCAR Cup Series driver and current NASCAR Craftsman Truck Series owner David Gilliland also had a fruitful four-season tenure in the NASCAR Truck Series, picking up three victories, 27 top-five finishes, and 53 top-10s.

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