Good news for fans of the Aaron’s dream machine, you’re going to see the sponsor remain involved in the NASCAR Cup Series for the foreseeable future. On Tuesday, Front Row Motorsports announced a multi-year extension, which will keep the Aaron’s colors on FRM’s Fords through the end of the 2027 season.
For 2026, Aaron’s will serve as the primary sponsor for Zane Smith and the No. 38 Front Row Motorsports team in 11 events, beginning with the February 22 event at EchoPark Speedway in Atlanta, the home track for Aaron’s, an Atlanta-based company.
“The team and I are excited to have Aaron’s back with us, and in a bigger capacity too,” said Zane Smith. “We had some solid runs with them on the car in 2025, and I know there will be more to come in 2026. Hopefully, we can get Lucky Dog in Victory Lane.”
The company is full of pride about the extension of its partnership with Front Row Motorsports, and they are optimistic that they can find victory lane together in 2026.
“We are thrilled to extend our partnership with Front Row Motorsports and Zane Smith, furthering our legacy in the NASCAR community. This collaboration not only strengthens our commitment to providing accessible rent-to-own solutions but also fuels our efforts to connect with fans across the country,” shared Cory Miller, CEO, The Aaron’s Company. “We look forward to an exhilarating season and are proud to support Zane and the No. 38 team as we race towards victory.”
Full 2026 Aaron’s Primary Sponsorship Schedule
- February 22: EchoPark Speedway (Atlanta)
- March 1: Circuit of the Americas
- March 8: Phoenix Raceway
- April 12: Bristol Motor Speedway
- April 26: Talladega Superspeedway
- June 7: Michigan International Speedway
- July 12: EchoPark Speedway (Atlanta)
- August 15: Richmond Raceway
- August 29: Daytona International Speedway
- September 19: Bristol Motor Speedway
- October 11: Charlotte Motor Speedway ROVAL
Smith, who captured the 2022 NASCAR Craftsman Truck Series championship, driving for Front Row Motorsports, returned to the organization as a NASCAR Cup Series driver in 2025 after a one-year stint at Trackhouse Racing in 2024.
In the first year of their reunion, Smith and Front Row Motorsports had some impressive moments throughout the 36-race season. The 26-year-old driver secured the first pole position of his NASCAR Cup Series career in the spring race at Talladega Superspeedway.
When the checkered flag flew at Phoenix Raceway to signify the end of the 2025 season, Smith ended the year with one top-five finish (a third-place effort in the Night Race at Bristol), five top-10s, and he would be credited with a 28th-place ranking in the final NASCAR Cup Series championship standings.
