Fanatics Sportsbook has reached a partnership with the No. 44 NY Racing Team in the NASCAR Cup Series driver, and its driver JJ Yeley. According to a press release, the black and red Fanatics Sportsbook colors will adorn the No. 44 Chevrolet in two races beginning with the Cracker Barrel 400 at Nashville Superspeedway on June 1.
The company will return to serve as the primary sponsor in the NASCAR Cup Series Championship Race at Phoenix Raceway on November 2.
Fanatics Sportsbook sees the chance to partner with the NY Racing Team as a special chance to get its branding in front of the large NASCAR fanbase.
“We are proud to partner with John Cohen and the New York Racing Team,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming. “The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest-growing sportsbook in America (Compared across all sportsbooks accounting for 98.5% of national handle). We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway.”
Fanatics Sportsbook will have a lot of activations within its app revolving around the partnership with the No. 44 team and JJ Yeley. The company will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting, and Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on raceday.
