DraftKings, one of the premier sports betting platforms in the United States, will partner with NASCAR Cup Series organization Kaulig Racing and driver Ty Dillon for a two-race primary sponsorship later this Fall.
Ty Dillon, driver of the No. 10 Chevrolet at NASCAR’s top level, will carry the distinct branding of DraftKings in events at WWT Raceway (September 7) and Kansas Speedway (September 28). The partnership will also see DraftKings named the exclusive betting operator of Kaulig and Ty Dillon.
You’ll want to tail this one! ?@DraftKings will be on board @tydillon‘s No. 10 at St. Louis and Kansas in September! pic.twitter.com/maxGDCmKa2
— Kaulig Racing (@KauligRacing) August 12, 2025
“I am passionate about delivering fans the best experience possible, which is why it is so exciting to be working alongside DraftKings,” said Dillon. “It’s an iconic brand that’s become synonymous with innovation and fan engagement, offering a responsible and entertaining way for fans to get even more invested in the action. I’m proud to have DraftKings on the No. 10 Chevrolet, and honored to have them join us this season.”
This Summer, Dillon and Kaulig Racing made headlines when they advanced to the finals of NASCAR’s inaugural In-Season Tournament presented by DraftKings, despite coming into the five-race bracket-style setup as the 32nd and final seed.
Dillon persevered throughout an uphill battle from the start but was able to defeat Denny Hamlin at EchoPark Speedway, Brad Keselowski at the Chicago Street Course, Alex Bowman at Sonoma Raceway, and John Hunter Nemechek at Dover Motor Speedway.
Ultimately, the driver of the No. 10 Chevrolet fell short in the final round to Ty Gibbs, who secured the $1 million prize, while Dillon came up short and was awarded nothing.
In addition to DraftKings branding being on the No. 10 Chevrolet, the logo will also be prominently displayed on Dillon’s fire suit, the pit crew uniforms, and the team’s pit wall infrastructure in select events.
The 33-year-old driver currently sits 32nd in the NASCAR Cup Series point standings with two races until the end of the regular season, working on the strength of a single top-10 finish (an eighth-place at EchoPark Speedway in June).
Dillon has been competing at least part-time in the NASCAR Cup Series since 2014, and throughout his 269-race career has secured two top-five and eight top-10 finishes.
DraftKings has been a long-time supporter of NASCAR, and has previously served as a primary sponsor for Bubba Wallace and Tyler Reddick at 23XI Racing, an organization co-owned by Michael Jordan and Denny Hamlin.
The brand will make its debut with Kaulig Racing and the No. 10 Chevrolet for the Enjoy Illinois 300 at World Wide Technology Raceway on Sunday, September 7. Coverage of the event will be on USA Network, Motor Racing Network, and SiriusXM NASCAR Radio at 3:00 pm ET.
