Boot Barn, the largest western and work-wear retailer in the United States, will continue its relationship with championship-winning NASCAR Cup Series team Richard Childress Racing and driver Austin Dillon in 2025.
The company, which has been a multi-year partner of Dillon and Richard Childress Racing (RCR), will see its content-centric partnership include primary sponsorship in the NASCAR Cup Series and NASCAR Xfinity Series in 2025.
“Continuing our partnership with Richard Childress Racing and Austin Dillon allows us to further connect with fans who share a passion for the western lifestyle and motorsports,” said Stephen Loscko, Vice President of Marketing and Media for Boot Barn. “From Charlotte to Mexico City, we’re excited to highlight our brand on the track and through influencer-generated content that brings our story to life.”
“Last year’s cross-collaboration creative storytelling with Austin Dillon and Boot Barn-sponsored rodeo athlete Rocker Steiner has been incredibly well received. We’re excited to continue building on that success.”
Dillon, a five-time race-winner in the NASCAR Cup Series, will be competing in Saturday’s NASCAR Xfinity Series event at Charlotte Motor Speedway, piloting the No. 3 Boot Barn Chevrolet for Richard Childress Racing.
“I’m honored to have the opportunity to continue RCR’s relationship with Boot Barn, and I can’t wait to get back behind the wheel in the NASCAR Xfinity Series at Charlotte Motor Speedway,” said Dillon. “Charlotte has been good to me, and I’m thankful to Boot Barn for allowing me the opportunity to help showcase their brand within motorsports and beyond.”
As part of this partnership, Richard Childress Racing and Boot Barn will host western lifestyle influences at the racetrack later this Summer, when Dillon drives the No. 3 Boot Barn Chevrolet in the NASCAR Cup Series event at Autodromo Hermanos Rodriguez.
“Austin Dillon’s authentic interests in western sports and the western lifestyle make him the perfect ambassador for Boot Barn as they continue to showcase their broad selection of cowboy boots and western wear to NASCAR fans,” said Mike Verlander, president of RCR. “Our entire team is looking forward to highlighting that connection and building upon the unique and engaging influencer-driven content that has become a pillar of the partnership.”
The BetMGM 300 will take place on Saturday, May 24 at 4:30 PM ET at Charlotte Motor Speedway. Coverage will be on The CW, PRN, and SiriusXM NASCAR Radio Channel 90.
