Kaulig Racing announced a new partnership with Strive, am Ohio-based financial services firm co-founded by Vivek Ramaswamy, which will include primary sponsorship of AJ Allmendinger in the team’s No. 13 NASCAR Cup Series entry in the GEICO 500 at Talladega Superspeedway on October 6.
Additionally, Strive will serve as an associate sponsorship partner of Daniel Hemric’s No. 31 NASCAR Cup Series car for the remainder of the 2024 season. Strive is excited to see its logo on a NASCAR Cup Series car in the near future.
“We are absolutely thrilled to partner with Kaulig Racing for the rest of the 2024 NASCAR season,” said Strive CEO Matt Cole. “Strive’s commitment to pro-American principles aligns perfectly with what NASCAR fans believe in – and could be looking for when they need help managing their hard-earned savings. We look forward to seeing the Strive car on the track later this year.”
Kaulig Racing shares the excitement, and the fact that Strive is based in Ohio adds a little extra pep in the step for the race team, whose team owner Matt Kaulig is from Ohio.
“We’re super excited to partner with another Ohio-based company in Strive,’’ said Chris Rice, president of Kaulig Racing. “Its excellence-focused approach in asset management falls in line with our thought process here at Kaulig Racing and all Kaulig companies.”
Strive and Kaulig Racing are giving fans the power of choice when it comes to Allmendinger’s paint scheme for the Talladega race. Strive’s two options are dubbed “Performance Green” and “Strive Patriotic”. To have your voice be heard in the paint scheme vote, head to kauligracing.com/strive/.
Allmendinger, who is running part-time in the NASCAR Cup Series this season, has three top-10 finishes in 10 starts for the Kaulig Racing team. Allmendinger currently sits sixth in the NASCAR Xfinity Series championship standings after racking up three top-five finishes and 10 top-10s in the opening 20 races of the season.
The California native has racked up 20 wins (three NASCAR Cup Series, 17 NASCAR Xfinity Series) in the NASCAR National Series ranks.
To catch Allmendinger piloting the No. 13 Strive Chevrolet Camaro ZL1 around the 2.66-mile Talladega Superspeedway, tune into the GEICO 500 on Sunday, October 6 at 2 PM ET on NBC.
