COOFANDY, a renowned fashion apparel brand, is returning to Joe Gibbs Racing to support perennial NASCAR Cup Series championship contender Christopher Bell in 2026.
The partnership will continue to see the brand’s unique colors adorn the No. 20 Toyota Camry XSE in a single NASCAR Cup Series event during the upcoming season, this time at Watkins Glen International on May 10.
Last year was the debut of the partnership between COOFANDY, JGR, and driver Christopher Bell, with the Norman, Oklahoma-native bringing the brand to the penultimate event of the season at Martinsville Speedway, where Bell finished a respectable seventh.
“We are thrilled to continue moving forward alongside JGR and Christopher Bell,” said Sidney Sun, Global Chief Marketing Officer of COOFANDY. “The NASCAR arena symbolizes passion and perseverance—each race is a journey filled with challenges and breakthroughs, which highly resonates with COOFANDY’s brand spirit of ‘Dress the Journey.’ We are committed to providing people with apparel that combines quality and style for every stage of life’s journey. Our initial partnership with the JGR No. 20 team and Christopher Bell in 2025 allowed us to witness the exciting collision of racing culture and brand philosophy, and we received an enthusiastic response from fans. In 2026, we look forward to joining hands with JGR and Christopher Bell to deliver more moments where speed and aesthetics converge, allowing everyone to feel the unique charm of ‘Dress the Journey’ through the races.”
The 31-year-old driver has been a force to be reckoned with in the NASCAR Cup Series over the last four seasons, finishing top-five in point standings and recording an impressive 12 victories in that period. In 2025, Bell captured a career-high four victories with 13 top-fives, 22 top-10s, and an average finish of 11.2.
“COOFANDY has been an outstanding partner since joining us,” said JGR Chief Communications Eric Schaffer. “They have used a creative approach through their support of our 20 team to enhance the fan experience. We are delighted to have COOFANDY back this season and are looking forward to creating more memorable moments at the track.”
The further collaboration between Bell and COOFANDY signifies a further expansion of the brand’s presence in sports marketing, leveraging NASCAR, an iconic motorsport, to communicate its philosophy of integrating fashion, sports, and lifestyle.
The 2026 NASCAR Cup Series campaign begins with the DAYTONA 500 on Sunday, February 15, on FOX.
