HYAK Motorsports and driver Ricky Stenhouse, Jr. are bringing the iconic Chef Boyardee brand to the racetrack in three NASCAR Cup Series events this season, the organization announced on Monday.
Excited to welcome @ChefBoyardee to the team for the 2026 season!
Chef Boyardee will sponsor the No. 47 team for multiple races this season starting with The Clash and Daytona 500 ???? pic.twitter.com/0wphwIiM3z
— Hyak Motorsports (@HYAKMotorsports) January 12, 2026
Stenhouse, a veteran of the NASCAR Cup Series, will carry the brand’s colors in the pre-season exhibition event at Bowman Gray Stadium, as well as the DAYTONA 500 (February 15) and the Spring event at Talladega Superspeedway (April 26).
The collaboration aligns two brands built on consistency, reliability, and connecting with fans across generations. Chef Boyardee, a household name, will be showcased through on-track branding, team assets, and integrated fan-engagement activations designed to reach audiences both at the track and at home.
“We’re excited to welcome Chef Boyardee to the HYAK Motorsports family. They’re a brand everyone knows, and bringing them into NASCAR is something the entire team is looking forward to,” said Ricky Stenhouse Jr, driver of the No. 47 Chevrolet. “We’re ready to start the season off strong and represent Chef Boyardee throughout the year.”
A native of Olive Branch, Mississippi, Stenhouse is a four-time race-winner in the NASCAR Cup Series — all four of which have come at Daytona or Talladega. The 38-year-old driver has become somewhat of a pro at the superspeedways, as highlighted by the biggest victory of his career in the 2023 DAYTONA 500.
“Ricky has been an incredible ambassador for our brand in the 12 years that we have been sponsoring his car in the Cup Series,” said Henk Hartong, CEO of Brynwood Partners. “We are excited to bring Chef Boyardee back to the track at Daytona and Talladega this season, both places where Ricky has taken the checkered flag previously. We look forward to bringing the Chef Boyardee No. 47 to Victory Lane at Daytona in February.”
The 2025 NASCAR Cup Series campaign marked the first year for the newly-rebranded HYAK Motorsports. Stenhouse, driving the No. 47, managed to secure one top-five (Atlanta) and three top-10s en route to a 30th-place finish in final point standings.
Stenhouse has been competing at NASCAR’s top-level with HYAK Motorsports (formerly known as JTG-Daugherty Racing) since the 2020 season, one of only two organizations he’s competed full-time for during his 13-year stint in the Cup Series.
In addition to race-day visibility, the sponsorship will include digital and social media content, behind-the-scenes features, and fan-focused activations highlighting the connection between Chef Boyardee, HYAK Motorsports, and NASCAR’s passionate fan base.
The Clash at Bowman Gray Stadium will take place on Sunday, February 1 at 8:00 PM ET on FOX, MRN, and SiriusXM NASCAR Radio Channel 90.
