CELSIUS, a long-time partner of Kaulig Racing, is set to return to the organization’s expanding footprint in a major way, supporting programs in both the NASCAR Cup Series and NASCAR Craftsman Truck Series for 2026.
The energy drink brand is one of the fastest-growing in the world, right now, and is a premium, functional energy drink born in fitness and built for active lifestyles. In 2021, CELSIUS was named the “Official Energy Drink of Kaulig Racing”.
During the upcoming NASCAR National Series campaign, the classic orange and white colors of the CELSIUS brand will be visible on the No. 16 Chevrolet Camaro ZL1, driven by AJ Allmendinger, in a total of nine NASCAR Cup Series events.
This season’s partnership will begin with the season-opening DAYTONA 500 on February 15, and will continue in additional events at Circuit of The Americas (COTA), Texas Motor Speedway (May 3), Dover Motor Speedway (May 17), Pocono Raceway (June 14), Naval Base Coronado (June 21), Chicagoland Speedway (July 5), Las Vegas Motor Speedway (October 4), and Homestead-Miami Speedway (November 8).
In addition to the brand’s support of Allmendinger in the NASCAR Cup Series, the company will also serve as a five-race sponsor for Justin Haley in the NASCAR Craftsman Truck Series.
The 2026 NASCAR Craftsman Truck Series campaign will mark the debut entry into the series for Kaulig Racing, as the team fields a five-truck program under the RAM banner, serving as the flagship factory team.
CELSIUS will sponsor Justin Haley, driver of the No. 16 RAM 1500, in five NASCAR Craftsman Truck Series events, starting at Daytona International Speedway (February 13).
Haley will also pilot a CELSIUS-sponsored RAM in events at St. Petersburg (February 28), Texas (May 1), Kansas (September 26), and Homestead-Miami Speedway (November 6).
“We’re thrilled to have CELSIUS back as a cornerstone partner,” said Matt Kaulig, owner of Kaulig Racing. “Their commitment to fitness and performance aligns perfectly with our team, and we can’t wait to showcase the brand with AJ and Justin in 2026.”
CELSIUS has been an important part of Kaulig Racing’s sponsorship program at NASCAR’s top-level since 2022, backing the organization in a total of 25 events — which resulted in a single victory at the Charlotte Motor Speedway ROVAL in 2023. The brand has also been carried on a Kaulig O’Reilly Auto Parts Series entry a total of 26 times, earning a single victory.
The 2026 NASCAR Cup Series and NASCAR Craftsman Truck Series program, and the sponsorship campaign for CELSIUS, will begin with Speedweeks at Daytona International Speedway. The Truck Series will run Friday, February 13, with the DAYTONA 500 running Sunday, February 15.
