CELSIUS has entered a partnership with 23XI Racing, with the premium, functional energy drink serving as an Official Partner and the Exclusive Energy Drink and Energy-Providing Product for Corey Heim and the No. 67 Toyota Camry XSE in the NASCAR Cup Series.
As part of the relationship, CELSIUS branding will be present with Corey Heim, the defending champion of the NASCAR Craftsman Truck Series, and the No. 67 Toyota Camry XSE, 23XI Racing’s fourth NASCAR Cup Series entry, throughout the year.
Keeping @CoreyHeim_ and the 67 team fueled on and off the track! Let’s ride @celsiusofficial ?? pic.twitter.com/rpDuxUwt2n
— 23XI Racing (@23XIRacing) February 9, 2026
The highlight of the partnership, though, will come in late August, when CELSIUS serves as the primary sponsor for Heim’s NASCAR Cup Series entry into the Summer event at Daytona International Speedway on August 29.
“We’re proud to have CELSIUS on board to support Corey [Heim] and the No. 67 team this season,” said Steve Lauletta, Team President of 23XI Racing. “CELSIUS has been a key supporter of Corey, and we look forward to working together as Corey and the team continue to grow and progress.”
As an associate partner of Heim, the first-ever development driver for 23XI Racing, CELSIUS will be prominently featured on the No. 67 team’s uniforms, equipment, pit box, and hauler, as well as on Heim’s driver uniform.
In his second season under the developmental guise of 23XI Racing, Heim is scheduled to run a 12-race campaign in the NASCAR Cup Series, beginning with the season-opening DAYTONA 500, as well as select events in the NASCAR Craftsman Truck Series.
“I’m very grateful to continue my relationship with CELSIUS and look forward to representing the brand when the No. 67 team races this season,” said Corey Heim, driver of the No. 67 Toyota Camry XSE. “Whether it’s on the track or off, CELSIUS has been a great partner, and I’m excited to have them alongside me again for what I expect will be a memorable season.”
The native of Marietta, Georgia, is considered to be one of NASCAR’s most talented prospects, having spent the last three seasons dominating the NASCAR Craftsman Truck Series in the No. 11 Toyota Tundra TRD Pro for TRICON Garage, resulting in an impressive 23 victories, 51 top-fives, and 68 top-10s in 89 starts.
The kick-off to Heim’s 2026 NASCAR Cup Series campaign will be the DAYTONA 500 at Daytona International Speedway, taking place on Sunday, February 15 at 2:30 PM ET on FOX, Motor Racing Network, and SiriusXM NASCAR Radio Channel 90.
