Niece Motorsports is welcoming globally-recognized snack brands Tajin and Zambos to NASCAR through a multi-race sponsorship with NASCAR Craftsman Truck Series driver Andres Perez de Lara.
Both brands will officially debut as primary sponsors of the No. 44 Chevrolet Silverado RST in this weekend’s inaugural Truck Series event on the Streets of St. Petersburg.
“At Tajín, we are incredibly proud to support Andrés Pérez De Lara as he competes in St. Petersburg,” said Mariana Alvarez Reynal, Head of Trade Marketing for Mexlink Inc. “As a brand born in Mexico and rooted in authentic flavor and passion, we see in Andrés the same dedication, energy, and Mexican pride that define who we are. Supporting him on this stage reflects our commitment to celebrating talent that represents our country with excellence and heart.”
Tajín is a well-known producer of chile products, including its flagship Clasíco seasoning, Chile Lime sauce, and Chamoy sauce, among others. Tajín’s products are available in over 30 countries, including the United States and Mexico, where the brand was born in 1985.
“Zambos is honored and excited to stand behind Andrés Pérez De Lara for the St. Petersburg race,” continued Reynal. “As a proudly Honduran brand with a strong presence across Latin America and the U.S., we believe in supporting young talent who inspires new generations. Andrés embodies determination, discipline, and Latin pride, and we are thrilled to be part of his journey in NASCAR.”
For more than half a century, Zambos has been recognized as Central America’s favorite plantain chip brand, offering several varieties of plantain chip flavors, including Original, Chile Lime, Salsa Verde, and more.
“I am super excited to have Tajín and Zambos on our No. 44 Silverado this weekend,” said Pérez de Lara. “I’ve enjoyed eating their products ever since I was a kid, and I think it’s very cool to represent two Latin American-based companies in the sport. Hopefully, we can make them proud by giving them a good result in their first race.”
Perez De Lara is currently in his second full-time campaign in the NASCAR Craftsman Truck Series and his first full year with Niece Motorsports, after joining the team midway through the season in 2025.
After the first two races of the season, Perez De Lara finds himself tied for sixth place in NASCAR Truck Series point standings, as the Niece Motorsports driver looks to qualify for The Chase.
Coverage of the OnlyBulls Green Flag 150 will be on FOX, NASCAR Racing Network, and SiriusXM NASCAR Radio on Saturday, February 28 at Noon ET.
