Wednesday, November 22, 2023

HP Expands Relationship with Hendrick Motorsports Through 2026

Hendrick Motorsports has expanded its relationship with HP to include two races of primary sponsorship with William Byron through 2026. PC: Hendrick Motorsports

HP Inc, which joined Hendrick Motorsports as an official partner in October 2022, has extended its contract with the championship-winning organization through 2026, which will see the brand serve as a primary sponsor of William Byron and the No. 24 Chevrolet.

As part of the new agreement, Hendrick Motorsports will debut a brand-new paint scheme on the No. 24 Chevrolet for the October 8 event at Charlotte Motor Speedway’s ROVAL, and give the brand an additional two primaries for the 2024, 2025, and 2026 seasons.

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Since last year’s NASCAR Cup Series Playoffs, The Z by HP logo has appeared on a variety of Hendrick Motorsports equipment – including pit boxes, transporters, and radio headsets – while the organization has also utilized a range of HP technology highlighted by HP portfolio that includes high-performance mobile workstations, desktops, monitors and solutions.

“At HP, we take pride in providing innovative, high-performance solutions that empower high-performance, data-driven teams like Hendrick Motorsports to excel and set new benchmarks in their respective field,” said Jim Nottingham, senior vice president, and division president, Advanced Compute Solutions. “HP’s cutting-edge technology, including our Z by HP data science and AI workstation solution portfolio, has already contributed to the  team’s remarkable success, and we are confident that our continued collaboration will drive further accomplishments and wins in the years to come.”

At just 25 years old, Byron is in the midst of a career season, with a series-leading six victories to his credit in the NASCAR Cup Series, along with 11 top-five and 16 top-10 finishes, along with a career-high average finish of 12.1.

“It’s so cool to have HP as a primary sponsor on our car this year and in future seasons,” said Byron, who won his sixth race of 2023 on Sunday at Texas Motor Speedway. “I grew up using HP mobile workstations to study and originally had one when I started iRacing. I’m looking forward to this new partnership with our No. 24 team and such an innovative technology brand.”

Reaching a landmark 300th NASCAR Cup Series victory last weekend at Texas Motor Speedway, Hendrick Motorsports is the winningest organization in the history of the series. This season, the team’s engine operation hit another milestone, winning its 500th NASCAR National Series event. HP’s state-of-the-art technical resources will play a key role in ensuring Hendrick Motorsports builds on that winning tradition.

“Since HP joined Hendrick Motorsports last year, we’ve had access to some of the most powerful technology available,” said Rick Hendrick, owner of Hendrick Motorsports. “Their unmatched technical support was crucial to securing our milestone 300th Cup Series win and our engine department’s 500th victory. With William, the No. 24 team and our entire organization, we’re looking forward to racing for many more wins and championships alongside HP.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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