Erik Jones will have a brand-new look on his entry for Sunday’s AutoTrader EchoPark Automotive 400 at Texas Motor Speedway, as part of a newfound relationship between fashion brand Vs. Everybody and LEGACY MOTOR CLUB.
Through the newfound collaboration between LEGACY M.C., Jones, and Vs. Everybody, the company will launch its brand in Dallas this weekend, with a silver, white, and blue design on the No. 43 Chevrolet Camaro, with the branding of Dallas Vs. Everybody.
“We are excited to welcome Vs. Everybody® on board as our primary partner this weekend,” said Jones. “The brand was created out of pride for the city of Detroit, which means a lot to me personally. Being from Michigan, and being a fan of the Lions, I have a Detroit Vs. Everybody® shirt, and it’s cool to introduce this brand into the Dallas market. Tying it to my foundation makes it even more special.”
In 2012, Tommey Walker launched his first Vs. Everybody collection, which was instantly embraced by the city of Detroit. Since then, the brand has burgeoned into a movement that has resonated locally, nationally, and internationally.
Detroit Vs. Everybody has enjoyed wide-ranging media exposure on shows like The Colbert Report and American Idol. The brand’s influence spans the realms of sports, news, and entertainment, engaging celebrities Rick Ross, Young Jeezy, Big Sean, Drak, and Nas.
Eminem’s Shady Records and Gucci have licensed the mantra for their respective “Shady Vs. Everybody” and “Gucci Vs. Everybody” collaborations. The Detroit Pistons have also worked with Vs. Everybody giving out over 22,000 t-shirts to fans.
“This collaboration with LEGACY MOTOR CLUB to bring Dallas Vs. Everybody® to life at Texas Motor Speedway is more than just introducing a new brand to a city; it’s about championing the spirit of a city and its people,” Walker said. “We’re here to remind everyone that Dallas, just like Detroit, is a force to be reckoned with.”
Sunday’s NASCAR Cup Series event at Texas Motor Speedway marks the initial foray for the brand into NASCAR of any kind.