Tuesday, November 28, 2023

Bass Pro Shops Named Official Outdoor Sporting Goods Sponsor of SRX

Bass Pro Shops has joined the Superstar Racing Experience (SRX) as the Official Outdoor Goods Partner of the series’ third season, and a primary sponsor of Tony Stewart’s No. 14 entry. PC: SRX

Bass Pro Shops will continue to expand upon an already diverse and wide-ranging portfolio of motorsports sponsorships, joining forces with the Superstar Racing Experience (SRX) for the 2023 season.

As part of the newfound relationship, Bass Pro Shops will earn the official distinction of being the ‘Official Outdoor Sporting Goods Sponsor’ of the series, while also earning a primary sponsor placement on Tony Stewart’s entry.

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“I’m extremely excited to add to our group of 2023 partners. There are certain companies you just can’t miss on the track because of their iconic brand, logo or their significance to stock car racing. Bass Pro is just one of those brands,” said Don Hawk, Chief Executive Officer of SRX Racing. “SRX is very happy to announce the #14 Bass Pro Shops car will be driven by Tony Stewart. Tony and Johnny Morris are more excited than I am – they can’t wait for the season to begin.” 

Stewart, the inaugural champion of the Superstar Racing Experience, a NASCAR Hall of Famer, and the co-founder of the series will pilot the No. 14 entry with sponsorship from Bass Pro Shops in all six events.

“I’m thrilled that Bass Pro and Johnny Morris are joining us at SRX this year. Johnny is a great sportsman, conservationist and friend of mine, and I’m excited to be driving his iconic Bass Pro paint scheme in SRX this year,” said NASCAR Hall of Famer, Tony Stewart.

The third season of the Camping World SRX Series will be aired live on ESPN for six consecutive weeks, as part of Thursday Night Thunder at 9:00 PM ET every Thursday, starting July 13th at Stafford Speedway.

“We are fired up to be a part of this exciting new racing series! Our longtime friend Tony Stewart has been an advocate for our customers and for conservation for many years, and we are deep down proud to see him in our Bass Pro Shops car for the SRX 2023 season,” said noted conservationist and Bass Pro Shops founder, Johnny Morris.

Joseph Srigley
Joseph Srigleyhttps://tobychristie.com
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at TobyChristie.com

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