23XI Racing announced a unique partnership on Tuesday. The BIG 615, which is a newly launched radio station on TuneIn, a live-streaming audio service, will serve as the co-primary sponsor of Tyler Reddick and the No. 45 Toyota Camry TRD for this weekend’s NASCAR Cup Series Ally 400 at Nashville Superspeedway. MoneyLion, one of the longstanding partners of 23XI Racing will team with TuneIn as the other primary sponsor of the No. 45 car for the race.
The BIG 615, is the first station to launch as part of the SEVENS Radio Network, which is available exclusively on TuneIn. The SEVENS Radio Network will be comprised of stations that are conceived and directed by legendary country music superstar Garth Brooks.
Bringing new friends to the track in Nashville. 🎸🤘
— 23XI Racing (@23XIRacing) June 20, 2023
For the 27-year-old Reddick, who has previously driven a car sponsored by Dolly Parton, partnering with TuneIn and Garth Brooks is an extreme honor.
“What a cool opportunity and great place for the 23XI team to partner with Garth Brooks, TuneIn, and MoneyLion,” said Reddick. “Racing back in Nashville has been great for our sport and fans, and I can’t think of a more iconic artist to feature on the No. 45 car. It’s a real honor for me and I hope we can put on a good show for Garth and all the fans.”
Brooks, who has always had an electric personality, says that having his station’s logo on the car makes him feel like he himself is driving the car this weekend.
“It’s easy to see why NASCAR is such a fan-driven sport,” said Garth Brooks. “Hell, we just have our logo on the car and I feel like I’m driving the car myself! This is exciting!”
NASCAR and music have always gone together hand-in-hand, and the 23XI Racing team feels this partnership is a very natural one, and the venue of the partnership being in Music City is perfect.
“The connection between NASCAR and country music is a natural one, and we’re thrilled to partner with Garth and TuneIn to help highlight the launch of the BIG 615,” said Steve Lauletta, 23XI team president. “Our team is always looking for ways to be unique while also helping brands reach new audiences, and this partnership is sure to drive awareness of TuneIn and the new channel to the millions of NASCAR fans.”
Reddick has four wins over the course of his NASCAR Cup Series career, including a win earlier this season at Circuit of the Americas. In his first season with 23XI Racing, Reddick sits 13th in the NASCAR Cup Series championship standings after 16 events this year.