Saturday, June 3, 2023

Realtree Backing Austin Hill, Beard Motorsports in Cup Race at Talladega Superspeedway

Realtree will serve as the primary sponsor of Austin Hill and Beard Motorsports in the NASCAR Cup Series event at Talladega Superspeedway this Spring. PC: Beard Motorsports

Realtree, the world’s leading designer, marketer, and licensor of photorealistic camouflage, will serve as the primary sponsor for Austin Hill and Beard Motorsports for the GEICO 500 at Talladega Superspeedway on April 23.

Hill, who has won three of the first seven NASCAR Xfinity Series events of 2023, will pilot a camouflage-covered No. 62 Chevrolet Camaro, as he looks to make his second career start in the NASCAR Xfinity Series.

“I’m looking forward to getting to Talladega and having Realtree and Turkeys for Tomorrow on our No. 62 Chevrolet,” said the 28-year-old Hill. “Realtree has been a great partner of mine and as an outdoorsman, I love representing their company and the values that they stand for, including conservation. I truly enjoy fishing, hunting, and spending time outdoors, and Realtree always makes sure I’m geared up properly whether I’m in a hunting blind or taking my kids to school. Daytona didn’t go like we had hoped on the Cup side, but a positive of the week was getting to know the Beard family better. We are going to give it our best shot in Talladega, and I can’t wait to get back behind the wheel of a Cup car.”

The NASCAR Cup Series event at Talladega Superspeedway later this month will mark Hill’s second of six scheduled starts at NASCAR’s top level with Beard Motorsports in 2023, which includes the four superspeedways, Michigan, and Charlotte’s ROVAL.

Earlier this season, Hill and Beard Motorsports were one of two cars to fail to qualify for the 2023 Daytona 500 after being involved in an accident during the Bluegreen Vacations Duel at Daytona International Speedway.

In partnership with Realtree, the No. 62 Chevrolet Camaro will carry a special promotion for Turkeys for Tomorrow (TFT). The company has donated the hood of the car, in order to help create awareness for the wild turkey conservation group.

“Realtree was one of the first national brands to support Turkeys for Tomorrow and has been a steadfast supporter ever since,” said Ron Jolly, a founding board member of TFT. “In 2023, our partnership has grown to a new level. The TFT logo will grace the hood of the No. 62 Camaro at Talladega, and that is made possible solely by Realtree. We look forward to growing this partnership and making a difference for wild turkeys.”

Realtree is also expected to be a partner of Hill’s NASCAR Xfinity Series program in 2023, with the company’s race(s) of sponsorship

“The Talladega race weekend comes at a great time of year for both Realtree and Turkeys for Tomorrow since turkey season will be well underway in many parts of the country. And the racing doesn’t get much better than Talladega,” said Tyler Jordan, strategic business coordinator at Realtree. “Austin Hill is a Georgia boy and avid outdoorsman. He is the perfect driver to represent TFT in front of millions of people during this race, and to help create awareness for all that TFT does for the wild turkey.”

“For many hunters, including myself, the future of the wild turkey is one of the most important conservation issues of today,” continued Jordan. “We want to be sure future generations get to enjoy the sound of a gobble and sight of a strutting tom on a clear spring morning. Giving back to groups like TFT is one way we can all help.”

Like Realtree, Beard Motorsports was founded by family and continues to build a legacy of excellence. Run by Linda Beard and her children, Amie and Mark, Beard Motorsports made its NASCAR Cup Series debut in 2017. It started as a passion project for the late Mark Beard Sr. and marches on today in his honor.

“For me, my mom, and my brother racing is all about legacy,” said Amie Beard, executive vice president, of Beard Motorsports. “I’m so proud of the work our team has done and the effort that goes into these races. I know my dad would be just as proud. It’s an honor to have a brand like Realtree partner with everyone here at Beard Motorsports to sponsor our No. 62 Chevrolet.”


Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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