Wednesday, November 22, 2023

Black Rifle Coffee Company Partnering with Gragson, LEGACY MOTOR CLUB for Six Races

Black Rifle Coffee Company will serve as a six-race primary sponsor of Noah Gragson and LEGACY MOTOR CLUB in 2023, beginning at COTA. PC: LEGACY MOTOR CLUB

Black Rifle Coffee Company will partner with Noah Gragson and LEGACY MOTOR CLUB in six NASCAR Cup Series events this season, the organization announced on Friday.

The company, which has served as a co-primary sponsor of Gragson in the NASCAR Xfinity Series with JR Motorsports, will make its debut on board the No. 42 Chevrolet Camaro in next weekend’s EchoPark Automotive Grand Prix at Circuit of The Americas.

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A rapidly growing and mission-driven premium coffee company, Black Rifle Coffee Company was founded in order to support Veterans, active-duty military, and first responders. First partnering with Gragson in 2020, the Las Vegas-native took the company to victory lane for the first time at Daytona International Speedway in the NASCAR Xfinity Series.

“It’s such an honor for me to continue working with Black Rifle Coffee Company and take it to the NASCAR Cup Series level,” said Gragson. “I really value all my partners and work hard for them. I love their coffee, and what their company stands for and to see them grow has been really amazing.”

Gragson joins a list of athletes to be supported by Black Rifle Coffee Company that includes Travis Pastrana, who recently competed in the Daytona 500 for 23XI Racing, and Matt Crafton, a three-time champion in the NASCAR Truck Series.

Outside of NASCAR, BRCC also supports several other motorsports competitors including BJ Baldwin, Jayden Archer, Bucky Lasek, Mike Glover, Tom Williams, and “Texas Dave” Carapetyan, who all excel in different forms of racing.

“Noah is one of the most exciting drivers in NASCAR today and we’ve been a proud partner and supporter of him for the last three seasons in the Xfinity Series,” said Evan Hafer, BRCC founder, and CEO. “We couldn’t be more excited to continue that partnership in 2023 for his full-time NASCAR Cup Series debut with LEGACY MOTOR CLUB. I can’t wait to see him crush it.”

Black Rifle Coffee Company will return as the primary sponsor of the No. 42 Chevrolet Camaro at Charlotte in May, Nashville in June, Daytona in August, Bristol in September, and the season-finale at Phoenix in November.

“We’re extremely excited that BRCC has decided to continue its partnership with Noah and join the No. 42 LEGACY M.C. team this season,” said Bruce Mosley, president, business operations of LEGACY MOTOR CLUB. “We stand ready to do what we can to support BRCC’s objectives and promote its mission.”


Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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