Friday, November 24, 2023

Georgia Peanut Commission Sponsoring Todd Gilliland, Front Row Motorsports in Two Races

Todd Gilliland Front Row Motorsports NASCAR Cup Series Atlanta Talladega
Georgia Peanut Commission and its popular brand Georgia Peanuts will return to Front Row Motorsports and Todd Gilliland in 2023, backing the No. 38 in two NASCAR Cup Series events. PC: Rusty Jarrett | NKP | Courtesy of Ford Performance

Georgia Peanut Commission and its brand Georgia Peanuts will continue its relationship with Front Row Motorsports, backing Todd Gilliland and the No. 38 Ford Mustang in a pair of NASCAR Cup Series events for 2023.

Similar to last season, the company will serve as the primary partner of Gilliland’s No. 38 Ford Mustang at Atlanta Motor Speedway in July, as well as Talladega Superspeedway in October.

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“We’re excited to be returning with Front Row Motorsports in 2023 and to support Todd Gilliland,” said Joe Boddiford, Chairman of the Georgia Peanut Commission. “Todd and everyone at Front Row Motorsports has been great ambassadors for Georgia Peanuts, our farmers, and all the race fans who love to snack on Georgia Peanuts on race day.”

The Georgia Peanuts brand returns to sponsor Todd Gilliland for a second consecutive season after last season’s partnership netted both parties an impressive seventh-place finish at Talladega Superspeedway.

“The Georgia Peanuts family is one I am proud to represent and be a part of,” said Gilliland. “They were instrumental in a lot of the work we were able to accomplish both on the track and in our local communities with a peanut butter donation and a visit to the Sunbelt Ag Expo in Georgia. I look forward to expanding that community outreach in this new season.”

Georgia Peanuts joins a multi-sponsor list of partners confirmed for Todd Gilliland’s second full-time season in the NASCAR Cup Series, joining Speedy Cash, Ruedebusch Development and Construction, Boot Barn, Gener8tor Skills, and CP Compressors.

As of January 25, Gilliland and Front Row Motorsports have announced a primary sponsor for 21 of 36 points-paying NASCAR Cup Series events in 2023, as well as the NASCAR All-Star Race at North Wilkesboro Speedway.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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