Toni Breidinger made a fairly massive announcement on Wednesday afternoon, as she tweeted that she has reached a partnership with Victoria’s Secret, a lingerie, clothing and beauty retailer that has more than 1,000 storefront locations.
The 23-year old racer shared the news of the partnership along with a personal story of struggling with confidence in her body growing up. In the statement on Twitter, Breidinger said, “Growing up I struggled a lot with body confidence. This past year I focused on my mental and physical health over appearance. I’m honored to be part of @VictoriaSecret family. Thank you for letting me feel confident in my own skin!”
growing up I struggled a lot with body confidence. this past year I focused on my mental and physical health over appearance. I’m honored to be part of @VictoriaSecret family. thank you for letting me feel confident in my own skin! pic.twitter.com/OpebvDxXcQ
— Toni Breidinger (@ToniBreidinger) September 14, 2022
Breidinger opened up to TobyChristie.com via Twitter direct messages and says that her new partnership is truly a dream come true.
“It’s a dream come true to work with them,” Breidinger said. “Growing up I wanted to either be a Victoria’s Secret model or a race car driver. People told me I couldn’t be both. But here we are.”
According to Breidinger the deal, as of now, is a personal endorsement deal, and that she is now part of a collective of Victoria’s Secret girls. But she did explain that there will be more to the partnership that will be announced at a later date.
So, how did this deal come together? How does an ARCA driver land a personal endorsement deal with Victoria’s Secret? Well, she told her agents to check and see if it was possible.
“The deal came together when I told my team that was my ideal and dream company,” Breidinger explained. “Some my agents society and managers at Roman Empire went after them and after a few meetings we were able to put together something and they asked me to be part of the campaign.”
New : Toni Breidinger for VS pic.twitter.com/fiXTamf6bW
— Victoria's Secret (@vsactu) September 13, 2022
Breidinger sits fifth in the ARCA Menards Series championship standings with three races left in the 2022 season. She has scored five top-10 finishes this year with a best finish of ninth coming at Daytona, Berlin and this past weekend at Kansas Speedway.
The Hillsborough, California native made her way up the racing ladder through the USAC ranks, where she scored 19 victories — the most all-time for a female racer.
*Editor’s note: This story originally incorrectly stated that there was just one ARCA Menards Series race left in the 2022 season, while there are three. The edited has been made in the story above.