Monday, June 5, 2023

Ryan Ellis Joins Alpha Prime in No. 45 Car at Talladega With Sponsor Heartbeat Hot Sauce

Ryan Ellis Alpha Prime 2022
Ryan Ellis will join Alpha Prime Racing in the No. 45 entry at Talladega Superspeedway with sponsor Heartbeat Hot Sauce.

Ryan Ellis has found a new home and a new sponsor for the 2022 NASCAR Xfinity Series season, at least for one race, so far.

Ellis, 32, will bring Heartbeat Hot Sauce as the primary sponsor of the No. 45 Alpha Prime Racing entry for the April 23rd Ag-Pro 300 at Talladega Superspeedway.

The Virginia-native is ready to mix it up with a chance to score the win at the always unpredictable Talladega Superspeedway.

“Any time you can get an opportunity at a superspeedway it’s exciting, but to do so with a new partner like Heartbeat Hot Sauce is amazing. It’s been great working with Al and his brand over the last few months and I’m really proud to be driving this car at Talladega. It’ll definitely be a massive opportunity. We’ve seen how small teams can succeed at these superspeedways and I know that we have a chance to do something really special,” said Ellis.

Heartbeat Hot Sauce marks a new sponsor for Ellis, and the sport overall, as the hot sauce brand has never been plastered on a race car before.

“Heartbeat Hot Sauce is so incredibly proud and excited to be working with Ryan Ellis and Alpha Prime Racing for our first partnership within NASCAR. The opportunity to have our brand represented at one of the most iconic and exciting tracks in the sport is truly amazing. We can’t wait to get to work with the team and begin what we hope will be a long running partnership within NASCAR,” said Al Bourbouhakis, co-owner of Heartbeat Hot Sauce.

According to a press release, you can purchase Heartbeat Hot Sauce via their website (, as well as numerous retailers. Fans are encouraged to show their support for Ellis by using discount code “ELLIS” when purchasing their hot sauce.

Ellis ran a total of six NASCAR Xfinity Series races a season ago and scored a best finish of 16th at Darlington Raceway. Overall, Ellis has 56-career starts in the series with a best finish of 15th, which came at Daytona International Speedway in 2016.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is a NMPA (National Motorsports Press Association) award-winning writer, and has followed the sport as a fan since 1993.

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