Sunday, March 26, 2023

SweetLeaf Joining JTG Daugherty Racing, Ricky Stenhouse Jr.

Teams are releasing announcements left and right as the clock turns to 2022, and JTG Daugherty Racing is throwing their hat into the ring with the announcement of a new partner.

SweetLeaf will join Ricky Stenhouse Jr. and the No. 47 Camaro for a number of races in 2022, as Kroger will once again return to the team as an anchor partner.

“JTG Daugherty Racing is bringing new sponsors to our sport this season and we are very happy to add SweetLeaf to our Kroger Racing family of brands,” said Stenhouse. “My fiancé Madyson and I are health conscious, and this is a perfect brand to represent as we continue to make good choices that benefit our overall well-being. We look forward to amplifying their brand message and seeing them on the car for the first time at Atlanta Motor Speedway in March.

“This season is going to be the sweetest one. We’ve got a lot of tracks circled and feel good about our chances to make the playoffs this season. We couldn’t do it without great partners like SweetLeaf. We are proud that they chose us to deliver their brand messaging to 70 million brand-loyal fans! It’s also an honor to bring a new brand like SweetLeaf into NASCAR. It’s really sweet.”

Entering his third full-time season with JTG, Stenhouse has netted four top fives, six top tens, and a pole for the team, displaying impressive performances on the superspeedways.

“NASCAR and JTG Daugherty Racing are an excellent addition to our marketing partnerships in 2022 that will continue to bring awareness of our award-winning line of stevia and monk fruit SweetLeaf products, additionally, Stenhouse will be a wonderful brand ambassador for SweetLeaf®,” said Brian Jensen, Director, Marketing & E-Commerce for Wisdom Natural Brands, maker of SweetLeaf Sweeteners.”

The 2022 NASCAR Cup Series season kicks off in Daytona Beach, Florida for the Daytona 500 on February 20th.

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