Thursday, November 23, 2023

FOCUSfactor Inks 26-Race Primary Sponsorship with Richard Petty Motorsports, Erik Jones

Richard Petty Motorsports has found their anchor partner for Erik Jones’ No. 43 Chevrolet Camaro in the NASCAR Cup Series in 2022, in the form of FOCUSfactor, a brain health supplement leader for nearly two decades.

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FOCUSfactor’s blue and green branding will be featured on the historic No. 43 for 26 NASCAR Cup Series events next season, starting with the Busch Light Clash at the Los Angeles Memorial Coliseum. The sponsorship deal will also include primary placement in the Daytona 500, and the NASCAR All-Star Race at Texas.

“NASCAR represents a very rich opportunity for FOCUSfactor,” Jack Ross, chairman, and chief executive officer at Synergy CHC Corp., said. “To be partnered with Richard Petty Motorsports, and their rich history of excellence is an amazing opportunity for the FOCUSfactor brand. Having Erik Jones, a proven NASCAR Cup Series winner, and one of NASCAR’s most talented young drivers behind the wheel of our FOCUSfactor Next Gen Chevrolet Camaro ZL1 is something we are incredibly excited about.”

The partnership marks the first sponsorship for FOCUSfactor in NASCAR.

“We are looking forward to the 2022 season – part of that excitement is the rollout of the Next Gen car, but we are equally as excited to establish a new partnership with FOCUSfactor,” Brian Moffitt, chief executive officer at Richard Petty Motorsports, said. “We await the opportunity to assist FOCUSfactor in leveraging our partnership across NASCAR and within the retail segment.”

Returning for a second year with Richard Petty Motorsports, two-time NASCAR Cup Series winner Erik Jones will attempt to re-capture the Petty magic, a goal that has become more financially feasible with this partnership.

“I am really happy to welcome FOCUSfactor as a partner with Richard Petty Motorsports,” Jones said. “With 26 races onboard our Next Gen No. 43 Chevrolet Camaro ZL1, it will be great to get behind this program and learn more about how we can support each other. Our team has really gained momentum over the last month of this year’s 2021 NASCAR Cup Series season. We are even more focused on improving those finishes to start the new year strong, and with FOCUSfactor on board, we are guaranteed to be successful. It would be awesome to bring this new partner their first win – I cannot wait to get started with them.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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