On Wednesday Morning, Roush Fenway Racing announced the addition of another primary sponsor to the organization’s sponsorship roster for the 2021 NASCAR Cup Series season, with ITsavvy – one of the fastest growing resources for integrated IT products and technology solutions in the United States — joining the two-car team in a multi-year partnership.
The company will make their debut with Roush Fenway Racing in the August 22 event at Michigan International Speedway, on board Ryan Newman’s No. 6 Ford Mustang. In addition to the primary partnership, ITsavvy will also serve as an associate sponsor on Newman’s entry in select races throughout the season.
“We’re thrilled to bring on a new partner in ITsavvy,” said team owner Jack Roush. “We are pleased they have chosen to support our team and utilize our platforms in their continued marketing efforts around the sport. We’re really looking forward to sporting their colors come this summer in Michigan. It’s our home track and a big race on the schedule that you circle each year, and we will go there looking for a strong run in the ITsavvy Ford Mustang.”
Michigan International Speedway has delivered a great deal of success for Roush Fenway Racing, delivering a total of 23 NASCAR National Series victories to the organization, including 13 wins at NASCAR’s top-level. In August, Newman will make his 40th start at the two-mile facility, a track where the 43-year-old has scored two victories and 10 top-10s.
“Although we do have a strong history of NASCAR sponsorships, we are especially enthusiastic about this new partnership with Roush Fenway Racing and Ryan Newman,” said Mike Theriault, ITsavvy CEO. “The success of ITsavvy and the success of Roush Fenway can be attributed to the same mindset: staying ahead of the competition with outstanding performance.”
In 2018 and 2019, ITsavvy served as a primary sponsor for Stewart-Haas Racing and Clint Bowyer for a total of five NASCAR Cup Series events.