Saturday, April 1, 2023

Kyle Larson and Niece Motorsports Partnering for NCWTS Bristol Dirt Race

Kyle Larson – a multi-time winner in each of NASCAR’s top-three divisions — will make his return to the NASCAR Camping World Truck Series for the inaugural Pinty’s Truck Race on Dirt at Bristol Motor Speedway on March 27, as the series makes its debut at the historic half-mile’s brand-new dirt surface.

The 2016 Eldora Dirt Derby winner will join Niece Motorsports to pilot the No. 44 Rich Mar Florist / Chevrolet Silverado in the series’ fifth event of the 2021 season.

“I really appreciate the opportunity given by Niece Motorsports,” said Larson. “I’m excited to get back into a truck at one of my favorite race tracks.”

The Elk Grove, California-native has built an impressive resume in multiple series across the globe, highlighted by prestigious victories in the Rolex 24, Chili Bowl Midget Nationals and NASCAR All-Star Race, accompanied by 21 victories in NASCAR’s top-three series.

Last season, Larson had one of the most impressive years in the history of dirt-track racing. In 97 attempts, he racked up 46 victories, primarily behind the wheel of a sprint car. The 28-year-old led the World of Outlaws Sprint Car Series in victories with 12, despite competing in less than half of the series’ events, while also securing his first Lucas Oil Dirt Late Model Series victory.

“Kyle is obviously one of the best drivers out there today,” said Niece Motorsports General Manager Cody Efaw. “His resume on dirt speaks for itself. We are looking forward to him joining the organization at Bristol and contending for a win.”

The No. 44 Chevrolet Silverado will carry primary sponsorship from Shelby Park Marketing sponsor Rich Mar Florist, along with diecast and merchandise retailer – a long-time supporter of Larson’s dirt racing efforts, as well as Niece Motorsports.

The Rich Mar Florist story began with the vision of Richard P. Morrissey, his wife Dolores A. Morrissey, and his parents, Frieda and Vincent Morrissey. Together, they founded the company in Allentown, Pennsylvania in 1955. The company is known for their service across Pennsylvania, as the award-winning floral provider has become a community staple in its Allentown and Bethlehem locations.

Breaking into the racing world, the company has become the trusted florist of Pocono Raceway and Dover International Speedway, while also serving as a sponsor for multiple drivers across NASCAR’s top-three series, including Stefan Parsons, Garrett Smithley and Spencer Boyd.

“We’re looking forward to taking part in this historic event for the Truck Series and are excited to be alongside Kyle for what is sure to be a stellar performance,” said Jonathan Morrissey, co-owner of Rich Mar Florist. “This is a huge announcement for Rich Mar
Florist Racing Nation and those that support our involvement in NASCAR. We are extremely thankful for this partnership with Niece Motorsports and are thrilled to share this historic moment together.”

The NASCAR Camping World Truck Series will be on track Friday, March 26th for heat races, and will contest the Pinty’s Truck race on Dirt on Saturday, March 27th at 8:00PM / EST, airing live on FOX Sports 1, MRN and SiriusXM NASCAR Radio (Ch. 90).

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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