On Friday, Kelley Blue Book and Hendrick Motorsports made the announcement that they have reached an agreement to extend their partnership for two years through the 2022 season. KBB will continue their primary sponsorship of 2020 NASCAR Cup Series champion Chase Elliott’s No. 9 Chevrolet Camaro.
According to a press release, Kelley Blue Book will serve as a two-race primary sponsorship for Elliott in 2021 and 2022 and they will be an associate sponsor on the car for the full two years.
Elliott is excited for more success with a brand that has supported him since the very start.
“Kelley Blue Book has supported me since I was a Cup rookie,” Elliott said in a team release. “They have been a big part of my career and our No. 9 team, and I’m proud we were able to deliver them a championship last season. Kelley Blue Book is a major partner for our program and for Mr. (Rick) Hendrick’s whole organization. I look forward to a lot more success with them in the years ahead.”
Elliott, the sport’s Most Popular Driver, won five races en route to his first-career NASCAR Cup Series title this past season. Elliott’s first win of the season, which came at Charlotte Motor Speedway, came with the KBB colors on the No. 9 car.
“Chase is an extraordinary championship athlete who creates enormous excitement on and off the track, connecting with fans everywhere,” said Greta Crowley, vice president of marketing for Kelley Blue Book. “We’ve been proud partners alongside Hendrick Motorsports, and our organizations are both about driving results. Chase and Hendrick Motorsports strive for excellence, and we are looking forward to building an even stronger relationship with the team.”
Kelley Blue Book has been a partner of Hendrick Motorsports since the 2014 season, when they sponsored Dale Earnhardt Jr.’s No. 88 machine. This agreement ensures that the brand and race team will spend at least nine seasons together, with the potential for more once this deal is completed.
“Kelley Blue Book is a key relationship for us,” said Rick Hendrick, owner of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group. “They believed in Chase when he was just starting in the Cup Series, and it has paid off with big wins on the racetrack and valuable business opportunities. We’re grateful for their terrific partnership in all aspects of what we do.”
The two races that KBB will be featured on the No. 9 car in 2021 are the NASCAR Cup Series Playoff races at Richmond (Sept. 11) and Texas (Oct. 17).