Monday, February 6, 2023

Adrenaline Shoc Joins Hendrick Motorsports, Chase Elliott for Two-Race Primary Sponsorship


Performance-driven energy drink Adrenaline Shoc has joined Hendrick Motorsports and 2020 NASCAR Cup Series Champion Chase Elliott as a multi-year primary sponsor of the No. 9 Chevrolet Camaro ZL1 1LE team.

In 2021 and 2022, Adrenaline Shoc will be featured as a two-race primary sponsor and full-season associate sponsor of the 25-year-old. Launched in 2019, A Shoc offers a preservative-free, plant-powered natural caffeine blend that is available in 10 different flavors. It is distributed across the United States by Keurig Dr. Pepper, which is an investor in the brand.

“We are thrilled to join the Hendrick Motorsports family and honored to work with Chase and his team,” said Paul Nadel, chief executive officer of Adrenaline Shoc. “A Shoc is the performance energy drink for a new generation and the perfect partner for Hendrick Motorsports. As a three-time NASCAR Most Popular Driver winner and the reigning Cup Series champion, Chase certainly personifies what top performance is all about and how to reach your peak. We are excited to partner with him and the No. 9 team and know that we will have many victory laps together.”

The No. 9 Adrenaline Shoc Chevrolet Camaro ZL1 1LE will be featured on-track at Atlanta Motor Speedway (July 11) and Talladega Superspeedway (October 3).

“I’m very proud to welcome A Shoc to Hendrick Motorsports,” Elliott said. “It’s a great time to have a new partner come into the sport and especially to join the No. 9 team. Their excitement level is on par with mine, which is really cool to see. It’s a new brand that fits me really well and a relationship we can grow. I’m looking forward to our first race together at my home track in July.”

Last season, Elliott became the third-youngest driver in the history of NASCAR’s top-level to take home the championship. In five full-time seasons, Elliott has claimed 11 victories and three consecutive Most Popular Driver awards.

“It’s always a privilege to introduce a new partner,” said Rick Hendrick, owner of Hendrick Motorsports. “We’re pleased to have Adrenaline Shoc join the Hendrick Motorsports family and for them to be paired with NASCAR’s newest champion. Chase will be a tremendous representative for their growing brand, and I know his sights are set on another big season. Our entire team is looking forward to working together to build a successful program.”

Adrenaline Shoc joins NAPA Auto Parts (26 Races), Hooters (3 Races), UniFirst (3 Races) and Llumar Films (“The Clash” & COTA) as sponsors of the No. 9 Chevrolet Camaro ZL1 1LE for the 2021 NASCAR Cup Series season.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

Related Articles


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Stay Connected


Latest Articles