Four Loko Joins Ryan Ellis, Alpha Prime Racing for Spring Las Vegas Race

Ryan Ellis and Alpha Prime Racing have signed Four Loko as a primary sponsor of the No. 44 Chevrolet Camaro in the NASCAR Xfinity Series event at Las Vegas Motor Speedway on March 5, the team announced on Thursday.

Ellis, who will run part-time in the second-tier series for the two-car operation, will make his season debut at the 1.5-mile facility, with the company debuting a patriotic red, white, and blue paint scheme complimenting their new America-focused favor LOKO USA.

“Four Loko is such a fun brand to be associated with,” said Ryan Ellis. “Designing the car, firesuit, helmet, and everything else with this team was a blast. I know NASCAR fans will love the car design, theme, and obviously, their products. I was introduced to Four Loko ten or so years ago, and this brings back so many memories. I can’t imagine a much better market than Vegas to kick this relationship off with and I’m so excited to see where this partnership goes.”

“We’ve been looking at working within NASCAR for a long time for Four Loko, as we feel it resonates well with our consumer and brand essence,” said Sam Catalina, VP of Marketing for Phusion Projects. “With the debut of our USA flavor & opportunity to work with Ryan, we thought now was the perfect time to do so. We couldn’t be more excited for this partnership.”

“I’ve been in this sport a long time and this is absolutely one of the most fun, and coolest, brands I’ve worked with,” said Alpha Prime Racing General Manager, Tommy Joe Martins. “We’re really proud to welcome Four Loko to the APR family and hope that this grows into more races together.”