Sesh Nicotine Pouches, which can be purchased in convenience stores across the United States and Canada including a recent launch at Buc-ee’s, will serve as the primary sponsorship partner for Patrick Emerling and the No. 07 SS-GreenLight Racing team this weekend at Texas Motor Speedway.
Sesh Products US Inc. is excited to showcase its product to the passionate NASCAR fanbase.
“I am thrilled to announce our partnership with NASCAR driver Patrick Emerling for the upcoming Xfinity race at Texas Motor Speedway,” said Sesh Products CEO and founder Max Cunningham in a press release. “This exciting collaboration underscores our commitment to empowering adult nicotine users with innovative smoke-free alternatives, while also amplifying our brand presence on a national stage.”
Emerling hopes to help bring awareness to the smoke-free nicotine alternative products.
“I’m excited to partner with Sesh Products,” said Emerling. “Their nicotine pouches are truly a step above the competition. I’m thrilled to help elevate their product as I elevate my own racing.”
To celebrate their recent partnership with Buc-ee’s, the Sesh Nicotine Pouches show car will be on display at the Buc-ee’s location across the street from Texas Motor Speedway all race weekend. Emerling will also conduct an autograph session for fans on Friday, April 12 beginning at 1:00 PM ET.
Emerling returns to the No. 07 SS-GreenLight Racing Chevrolet Camaro for his sixth race of the 2024 NASCAR Xfinity Series season. Emerling, who didn’t run last weekend at Martinsville Speedway or a couple of races ago at Circuit of the Americas, has a season-best finish of 17th, which he achieves at Daytona International Speedway.
With the addition of Sesh Nicotine Pouches as a primary sponsorship partner, Emerling has now had six different primary sponsors this season.