Ryan Ellis, and Alpha Prime Racing just continue to churn out primary sponsorship partners. On Wednesday, Ellis announced that he has landed another new sponsorship partner for the September 15 NASCAR Xfinity Series event at Bristol Motor Speedway. Diamond Door will bring its blue and white colors to the No. 43 Chevrolet Camaro.
Diamond Door, a subsidiary of ASSA ABLOY, is a company that produces panel overhead doors and coiling aluminum shutter doors for just about every application. According to a press release, the company offers the most extensive range of roll-up door products in the United States. Ellis, 33, is elated to bring the company to NASCAR for the first time.
“I’m really excited to welcome Diamond Door to NASCAR, especially at a venue as prestigious as Bristol,” said Ellis. “The partnership is a phenomenal fit with so many NASCAR fans working in the transportation industry. I’m really looking forward to meeting the Diamond Door team at the upcoming race. The racecar looks amazing, and I know it’ll shine under the lights of the “The Last Great Colosseum”! We’re really hoping to deliver a great event on and off the track for the Diamond Door group, with hopes to grow this partnership into 2024.”
Likewise, Diamond Door is pumped for the opportunity to showcase its brand in front the the ultra-passionate NASCAR fanbase.
“Exciting times ahead!” said Stephanie Correa, Business Director at Diamond Door. “This partnership is a testament to the shared vision and commitment to excellence. A clear demonstration of how working together can create opportunities. It is a win-win for everyone involved. Honored to support No. 43!”
In addition to the primary sponsorship from Diamond Door, the No. 43 car will carry associate sponsorship on the rear bumper and decklid of the car from Heartbeat Hot Sauce, which has supported Ellis throughout the 2023 NASCAR Xfinity Series season.
Ellis, a career part-time journeyman in the NASCAR National Series ranks, has started 23 races during the 2023 season — the most races he’s ever started in a single season in any NASCAR division. As it stands, Ellis sits 25th in the driver championship standings.
Back in August, Alpha Prime Racing announced that Ellis would return to the organization for the 2024 NASCAR Xfinity Series season in a full-time capacity.
