Rita’s Italian Ice, which sponsored Josh Bilicki and the DGM Racing team in four NASCAR Xfinity Series events during the 2024 season, will continue the partnership in 2025. The brand will be back for multiple races this season, beginning with the season-opening event at Daytona International Speedway on Saturday, February 15.
“We are thrilled to extend our sponsorship of Josh Bilicki for a second year,” said Linda Chadwick, President and CEO of Rita’s Franchise Company, LLC. “This collaboration represents more than just a sponsorship — it’s a shared commitment to innovation and excellence. NASCAR’s passion for performance aligns perfectly with Rita’s, and together we’re excited to continue inspiring and connecting with fans both on and off the track.”
Bilicki, 29, who was revealed as the 2025 season anchor driver for the No. 91 DGM Racing entry on January 15, is delighted to continue working with Rita’s for another season.
“It truly means a lot to have Rita’s Italian Ice believe in this group enough to come back for another season,” Bilicki said. “This partnership is a perfect match, combining the excitement of NASCAR with the fun and refreshment that Rita’s Italian Ice brings to their customers. Hopefully, we can kick off our season with a strong run at Daytona and celebrate with some Rita’s.”
The total number of races that Rita’s will adorn Bilicki’s No. 91 Chevrolet this season wasn’t revealed in the team press release on Thursday, but the team says additional races will be announced throughout the season.
The white, red, and green Rita’s Italian Ice machine will hit the track in the NASCAR Xfinity Series United Rentals 300 at Daytona. The race is set for Saturday, February 15, and will be televised by The CW with coverage beginning at 5:00 PM ET.
