Haas Factory Team has announced a new primary sponsorship partnership with Ollie’s Bargain Outlet. America’s largest retailer of closeout merchandise and excess inventory will serve as a four-race primary sponsor for Sheldon Creed and the No. 00 NASCAR Xfinity Series team.
The partnership will officially roll out this weekend at Talladega Superspeedway, a track where Creed has found success in recent memory. Over his last three starts at the 2.66-mile superspeedway in Alabama, Creed has recorded two top-five finishes and three top-10s.
The company will return as Creed’s primary sponsorship partner at Nashville Superspeedway (May 31), Daytona International Speedway (August 22), and Kansas Speedway (September 27).
Creed, who has an all-time record 14 runner-up finishes without a race win, is looking to snag that elusive first NASCAR Xfinity Series win this weekend. One of Creed’s 14 runner-up efforts came at Talladega Superspeedway, the site of this weekend’s events, in 2023.
Through the opening 10 races of the 2025 NASCAR Xfinity Series season, Creed sits 10th in the championship standings, which is impressive considering he has logged three DNFs as the result of crashes through the early portion of the season.
Prior to race-ending crashes in the last two events, Creed was top-five in the NASCAR Xfinity Series championship standings. If the 27-year-old racer can get a turnaround on his recent luck, he could see himself lock into the Playoff field with a win at Talladega.
