Four Loko is set to return as a primary sponsor of Ryan Ellis and Alpha Prime Racing for a third straight year, this time taking to the high banks of Talladega Superspeedway as the primary sponsor of the No. 43 Chevrolet Camaro on April 20.
The partnership, which was forged with Ellis for his debut at Alpha Prime Racing in 2022, has continued to hold strong since, with the iconic brand reserving a single race of primary sponsorship for the Alpha Prime Racing driver in each of the last three seasons.
In 2022, the brand was showcased with an eye-catching design highlighting Four Loko’s new USA flavor at Las Vegas Motor Speedway in the Spring of 2022, with Ellis notching a 13th-place finish. The following season, the sponsor decided to change it up, sponsoring Ellis at Circuit of The Americas (COTA) while advertising its Sour Cosmic Punch flavor.
Best @fourloko car yet? We're bringing Four Loko to @TALLADEGA next month. Can't imagine a better fit.
Can't wait to get this scheme on track! pic.twitter.com/vjy5Dpn8Gw
— Ryan Ellis (@ryanellisracing) March 12, 2024
This season, the brand is pivoting its sponsorship of Ellis to showcase its brand-new Jungle Juice brand, utilizing a can’t miss bright orange tiger-striped paint scheme for one of the most high-octane races of the year at NASCAR’s largest oval, Talladega Superspeedway.
“I’ve thought since day one that a Four Loko car at Talladega Superspeedway would be the ultimate fit,” said Ryan Ellis, who competes full-time in the NASCAR Xfinity Series for Alpha Prime Racing. “Talladega is known for many things and fits the Loko brand so well. On the track, it’s known for wild racing and allowing smaller teams like ours to succeed that we might not get at most tracks. Off the track, it’s known for Ricky Bobby, The Boulevard, and all of the chaos that surrounds the camping experience at Dega.”
Just four races into the 2024 NASCAR Xfinity Series campaign, Ryan Ellis sits 18th in point standings, on the strength of four top-25 finishes, including a season-best 11th in the season-opener at Daytona International Speedway in February, which matches a career-high for Ellis.
“We’re excited to announce Four Loko’s return to the NASCAR Xfinity Series for the third consecutive year, partnering with our favorite driver, Ryan Ellis,” said Sam Cataline, Chief Marketing Officer of Phusion Projects. “There isn’t a more fitting atmosphere for Four Loko than the legendary Talladega Superspeedway. It’s been very fun to see NASCAR fans engaging with the Four Loko brand. We love the enthusiasm from our consumers as we continue to dive into the racing scene.”
The second of four superspeedway events, and the ninth race of the 2024 season, will take place on Saturday, April 20 at Talladega Superspeedway, with live coverage at 4;00 PM ET on FOX — the only Xfinity Series event on FOX’s main broadcast channel for the year.
