One of the most epic driver-primary sponsorship pairings in the NASCAR Xfinity Series is back for another season. Four Loko will return as the primary sponsor for DGM Racing driver Ryan Ellis in the upcoming event at Bristol Motor Speedway on April 12.
Buckle Up! Four Loko is back with @ryanellisracing and team for another race. Bristol Motor Speedway April 12th BE THERE pic.twitter.com/OevdyW3ljR
— Four Loko (@fourloko) February 25, 2025
The renewed partnership will highlight Four Loko’s latest flavor offering, Four Loko CAMO, which launched earlier this year. The No. 71 Chevrolet that Ellis will pilot at Bristol will feature a black base coat with orange, green, and camouflage scattered throughout the design.
“Our partnership with Four Loko has just been incredible from the beginning,” said Ellis in a team press release. “Honestly, if I could’ve chosen my dream sponsors in college just by brands I’d love to be associated with, Four Loko would absolutely be at the top of that list, and so many of my friends can attest to that.”
While this will be the fourth year that Ellis has been partnered with Four Loko, it will mark the first season of partnership with the DGM Racing team, which Ellis moved to prior to the start of the 2025 NASCAR Xfinity Series season.
Four Loko has enjoyed its foray into NASCAR and feels it has helped them connect with the rabid NASCAR fanbase.
“Four Loko has always been about pushing the pedal to the metal and creating unforgettable experiences, and our partnership with Ryan Ellis and DGM Racing is the perfect extension of that,” said Ross Bennett, Marketing Director of Phusion Projects. “Four years into bringing Four Loko to NASCAR fans, there’s no better place to showcase the new Four Loko CAMO than at Bristol Motor Speedway.”
In five career NASCAR Xfinity Series starts at Bristol Motor Speedway, Ellis has a best finish of 18th, which came in 2023.
Ellis, 35, is still seeking his first career top-10 finish in NASCAR Xfinity Series competition. The tenacious racer had battled to be in position to achieve the feat in each of the first two races of the 2025 season, but circumstances out of his control led to the driver of the No. 71 entry finishing 23rd and 18th in the events at Daytona and Atlanta.
The driver ranks 22nd in the NASCAR Xfinity Series championship standings heading into this weekend’s event at Circuit of the Americas.
