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Classic Collision Elevates to Majority Sponsor of Ryan Ellis, Alpha Prime in 2024

Ryan Ellis Alpha Prime Racing Classic Collision primary sponsorship NASCAR Xfinity Series 2024

Ryan Ellis will have Classic Collision as a primary sponsorship partner for 10 NASCAR Xfinity Series races in 2024 beginning at Atlanta in February. Photo Credit: Alpha Prime Racing

Stock in Ryan Ellis is beginning to soar. The longtime journeyman racer, who finally found the sponsorship resources to run nearly a full schedule for Alpha Prime Racing during the 2023 NASCAR Xfinity Series season, has officially landed the majority sponsor for his 2024 full-time campaign.

On Tuesday, Ellis announced that Classic Collision, which started as a one-race primary sponsor for the No. 43 Alpha Prime Racing team, before expanding to three events, will return as a 11-race primary sponsorship partner in 2024 beginning with the February 24th event at Atlanta Motor Speedway.

“I’m so proud to be able to represent Classic Collision for this many races in 2024,” said Ryan Ellis, driver of the No.43 Classic Collision Chevy Camaro. “Over the last year, we’ve gotten to know so many folks from the Classic Collision family, and they’ve been so welcoming. When you see just how well their group works together in each region, it’s no wonder why their business is growing so rapidly. We want to give back to their employees who are doing phenomenal work for customers by showing them a great time at each race. We’ve got a great schedule of races for their team in 2024, and I can’t wait to get the season started. I’m so thankful for their support, and I hope this is a partnership that lasts for many years to come.”

In addition to the 11-race primary sponsorship deal, Classic Collision will serve as an associate sponsorship partner for the full season. The goal for Classic Collision with the partnership is to showcase its growing brand and to celebrate the employees who help the company grow year-in and year-out.

“Last year, we began our partnership with Ryan Ellis and Alpha Prime Racing in our home market of Atlanta to showcase the fun we have as a growing organization. We added several races throughout 2023 and look forward to expanding even further in 2024, not only to highlight our brand nationally but to celebrate our Classic Collision family,” said Toan Nguyen, Chief Executive Officer of Classic Collision.

Ellis, 34, scored an 11th-place finish at Talladega Superspeedway last year, which is his career-best finish in NASCAR Xfinity Series competition. The driver and his No. 43 Alpha Prime Racing team were knocking on the door of the top-10 all season long, and Ellis will look to kick the door down in 2024.

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