Ty Majeski and the No. 98 ThorSport Racing team will be carrying a new partnership into this weekend’s NASCAR Craftsman Truck Series dirt race at Bristol Motor Speedway. Soda Sense, a Wisconsin-based company that supplies CO2 for at-home soda maker machines, will serve as the primary sponsor for Majeski in multiple races in 2023, beginning with this weekend’s race.
The team made the official announcement of the partnership in the form of a press release on Wednesday.
Soda Sense is hoping to utilize the NASCAR market to get its company’s message out to the masses.
“At Soda Sense, we are committed to environmental responsibility and sustainability. We are excited to align with ThorSport Racing in the NASCAR Craftsman Truck Series, and Ty Majeski to promote our message of simple sustainability and make a positive impact on the environment,” said Mike Nelson, President of Soda Sense.
While the release announced the Dirt Race at Bristol Motor Speedway as the opening race of Soda Sense primary sponsorship for Majeski and the No. 98 ThorSport Racing team, no additional races were announced.
The additional races of primary sponsorship will be announced at a later date.
Majeski, 28, is the NASCAR Craftsman Truck Series point leader after the opening five races of the 2023 season. The Wisconsin native scored two wins during the 2022 season and made it into the Championship 4 of the NASCAR Craftsman Truck Series Playoffs, where he finished fourth in the final championship standings.
