Road Ranger USA will continue its multi-year relationship with Ty Majeski and ThorSport Racing, the company announced on Monday, serving as a multi-race primary sponsor of the No. 98 Ford F-150 in the NASCAR Craftsman Truck Series during the 2024 season.
Majeski, a three-time winner in the NASCAR Craftsman Truck Series, has collected each of his victories with Road Ranger’s branding displayed on the hood of his ThorSport Racing entry. The brand, which first partnered with the Seymour, Wisconsin-native in 2022, will look to find additional on-track success this season.
“Entering the second leg of our multi-year deal with ThorSport Racing, we are excited to announce that Road Ranger will continue as a primary sponsor on Ty Majeski’s truck for the 2024 season,” said Ryan Arnold, VP of Marketing for Road Ranger. “As Road Ranger’s footprint in the sport continues to grow, we are sponsoring more races, hosting more meet-and-greets, and enhancing our online sales platform. Last season we built amazing relationships, not only personally but professionally, and we are excited to kick off the season with Ty at Daytona.”
Three years ago, the company developed its racing brand, “Ranger Racing”, with hopes of joining a community that identified with its target demographic. The partnership with NASCAR, ThorSport, and Majeski has done just that, with increasing location visits, building loyalty with fans, and boosting brand awareness all being benefits of the collaboration.
“I couldn’t be more proud to continue our partnership with Road Ranger in 2024. We have two great seasons, but we are looking to make our third year our best year yet. Together, we will strive for success on and off the track with the ultimate goal of winning a Championship,” said Ty Majeski.
A standout in the Super Late Model scene, Majeski has been around the sport of NASCAR for nearly a decade, hoping between opportunities with Roush Fenway Racing, Niece Motorsports, and others, before landing with ThorSport Racing.
“Majeski’s character is a key factor in the partnership with Road Ranger. Our shared beliefs in honesty, transparency, and respect are unwavering. With the drive to win a championship, there’s really no better duo out there.” added Arnold.
Road Ranger has been able to emphasize their continued efforts in being an active participant in the sport, through the build-out of their loyalty rewards app, Ranger Rewards, as well as the e-commerce website, www.ShopRoadRangerUSA.com.
The company proudly serves professional drivers, RVs, motorists, and travelers throughout the Midwest corridor of the United States, with locations in Illinois, Wisconsin, Iowa, Missouri, Indiana, Arkansas, and Texas.