Search
Close this search box.

Partner

Atari Hotels, GMS Racing Enter Partnership Starting in Richmond

share it
Facebook
Twitter
LinkedIn
Reddit

NASCAR Throwback Weekend may be over in Darlington, but NASCAR Gander RV & Outdoors Series rookie Zane Smith will keep the old school vibes going with a new partnership.

Atari Hotels, a new lodging experience for video game enthusiasts, has entered a four-race agreement with GMS Racing and the 21-year-old California native to adorn his No. 21 Silverado in the iconic Atari colors.

According to GMS Racing’s Twitter page, the deal will go for four consecutive races starting in Richmond this weekend, and continuing onto Bristol, Las Vegas, and Talladega. The latter three races will serve as the opening round of the Truck Series Playoffs.

The hotel concept is one of the first of its kind, marrying the love for video games and modern hotel entertainment. The first Atari Hotel broke ground in Phoenix earlier this spring, with 7 more planned across the southwest, Seattle, and Chicago.

Smith is in the midst of a breakout season, notching his first career Truck Series win at Michigan in August, and then following that with a win in Dover two weeks later.

Currently sitting third in points, Smith is looking to capitalize on his performance with a win at Richmond. He finished in the top 10 in a pair of XFINITY Series starts there in 2019 with JR Motorsports.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

Ryan Ellis TabloTV football car NASCAR Xfinity Series DGM Racing Kansas Speedway
Ryan Ellis Piloting Football-Themed TabloTV Car at Kansas
TG_CUP_MV_RACE_RChastainD (1)
Moose Fraternity Extends Partnership With Chastain, Trackhouse Through 2027 Season
NASCAR Xfinity Series
Ford Racing Support "Wide-Open" for Haas Factory Team in Xfinity Playoffs
NASCAR Cup Series Managing Director Brad Moran says NASCAR will talk to Trackhouse Racing about running through the grass after the checkered flag at Gateway.
NASCAR to Talk to Trackhouse About Running Through Grass Post-Race
UNOH 200 entry list 2025 NASCAR Craftsman Truck Series Bristol Motor Speedway
Entry List: 2025 NASCAR Craftsman Truck Series UNOH 200 at Bristol
2025 NASCAR Xfinity Series Food City 300 entry list Bristol Motor Speedway
Entry List: 2025 NASCAR Xfinity Series Food City 300 at Bristol

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article