Spire Motorsports is in the middle of an aggressive expansion effort heading into 2021. With two full-time Camaros in the field and a new alliance between Hendrick Motorsports and Chip Ganassi Racing, Spire is looking to be a serious competitor on the Cup level.
With every team, comes a fan base, and that fan base demands merchandise to represent their favorite drivers and teams.
Marwin Sports, a Los Angeles-based apparel manufacturer rooted in a multitude of sports, has entered a multi-year partnership with Spire, to become the team’s Official Apparel Partner. The agreement also features Marwin Sports serving as the primary sponsor for Corey LaJoie this weekend in Miami for Sunday’s Dixie Vodka 400.
Marwin Sports is back. This time with merchandise! ?https://t.co/q2JhjDqf68 pic.twitter.com/DniZyqXIUe
— Spire Motorsports (@SpireMotorsport) February 24, 2021
In 2019, Marwin Sports was launched in the United States to identify apparel opportunities and bring tangible solutions to a diverse group of industries. The U.S. founders have backgrounds in professional sports ranging from basketball to auto racing.
“Marwin Sports is eager to continue building our marketing platform with Spire Motorsports,” said Marwin Sports U.S. co-founder and director of business development Brian Rock. “This quickly rising NASCAR Cup Series team has tremendous momentum building and we are excited to be a part of it. At Marwin we believe in doing it better or don’t bother doing it at all. We’ve watched Spire Motorsports’ progression over the years and we feel that they are the perfect partner to integrate our smart apparel into an environment which will put it to the test. Spire leadership has assembled an exciting group of talented individuals and the future is very bright. We’re thrilled with the association and to partner with a team who embodies the same values, vision, and eagerness to always innovate and improve.”
Additionally, Spire is offering fans a chance to get 10% off their merchandise, by using the code “Miami” from the Marwin Sports website.
“It’s always exciting to introduce a partner to the sport and show them the potential for creating programs that move the needle,” commented Spire Motorsports co-owner T.J. Puchyr. “We’re thrilled to see a program grow from a two-race partnership in 2020 to a relationship that encompasses our entire team over multiple years. We’re proud that Marwin Sports entrusted our team to be the focal point of their marketing efforts. Marwin Sports is a performance brand and I can’t think of a more perfect fit for our team and all of our fans.”
LaJoie, pending any pre-race inspection issues, is expected to roll-off 25th for Spire Motorsports.
Fans can see the No. 7 Marwin Sports Camaro hit the track on Sunday, February 28th for the Dixie Vodka 400. Coverage begins at 3:30 PM EST on FOX and the FOX Sports app.
