Distributor Wire & Cable (DWC), a master distributor of specialty electrical wire and cable products, has partnered with Richard Childress Racing (RCR) for a multi-car partnership in the NASCAR O’Reilly Auto Parts Series in 2026.
The company, based out of Aurora, Colorado, will serve as a primary sponsor for both Jesse Love (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet) in NASCAR’s second-tier division.
“Every decision we make comes back to one question: Does this help our customers win? Our new sponsorship of the No. 2 and No. 21 Chevrolets with Richard Childress Racing is no different,” said Travis Williams, CEO of Distributor Wire & Cable. “It gives us a platform to bring key customers together, strengthen the relationships that drive our business, and show them that we’re committed to going further than the competition. When our customers succeed, we succeed. That’s not a slogan. It’s how we operate.”
DWC will first appear on a Richard Childress Racing entry on Saturday, March 7, when the brand is prominently displayed on the No. 2 Chevrolet, driven by defending NASCAR O’Reilly Auto Parts Series champion Jesse Love, at Phoenix Raceway.
Throughout the upcoming season, DWC will be featured on-board the entries of both Love and Hill on multiple occasions in the NASCAR O’Reilly Auto Parts Series. Both Love and Hill have found great success in the second-tier division. While Love is the defending champion of the series, Hill is the 2023 Regular Season Champion and a 14-time race-winner.
“We welcome Distributor Wire & Cable to Richard Childress Racing and look forward to utilizing our NASCAR O’Reilly Auto Parts Series program to help drive brand awareness and maximize customer engagement,” said Mike Verlander, President of RCR. “DWC’s highly driven team of wire and cable professionals aligns with the dedicated professionals driven to perform at RCR.”
Distributor Wire & Cable is focused on making speciality wire and cable transactions seamless and successful. Throughout the life cycle of each order, the company is laser-focused on providing great service and making sure everything is done accurately, on-time, and in a way that is easy to manage. From the initial quote to the final delivery, DWC maximizes efficiencies that save your time, increase your profits, and eliminate hassles.
The first event of the partnership between DWC and RCR at Phoenix Raceway will take place on Saturday, March 7 at 7:30 PM ET on The CW, MRN, and SiriusXM NASCAR Radio Channel 90.
