On Friday morning, zone Nicotine Pouches and Richard Childress Racing officially announced an extension to their partnership, which will cross into its third year in 2026. With the extension, zone will remain the anchor partner for Kyle Busch and the No. 8 NASCAR Cup Series team heading into the upcoming season.
NEWS: zone premium nicotine pouches and Richard Childress Racing continue successful partnership in 2026 with zone activating as anchor primary sponsor for @KyleBusch and the no. 8 team in the NASCAR Cup Series.
Read more at https://t.co/F2BXAqYT7i pic.twitter.com/namsX8iWjx
— RCR (@RCRracing) January 23, 2026
The brand is excited to enter another campaign aligned with Busch and Richard Childress Racing.
“The countdown to the 2026 season starts now and zone is thrilled to partner with Kyle Busch for a third-consecutive year in the No. 8 zone Chevrolet at some of motorsports’ most intense races,” said Rishi Dhingra, executive vice president of marketing for ITG Brands, the parent company of zone. “Kyle and the entire team at RCR provide a powerful platform to create meaningful, exclusive touch points—especially in the moments leading up to NASCAR’s biggest events.”
In addition to the primary sponsorship, Richard Childress Racing looks forward to helping zone promote its various flavors and products to race fans everywhere.
“zone and RCR have worked hand-in-hand to build and launch unique, customizable marketing campaigns geared towards adult nicotine consumers, and everyone at RCR is thrilled to watch our relationship continue to evolve as we head into the third year of our partnership,” said Mike Verlander, president of Richard Childress Racing.
zone will adorn the No. 8 Chevrolet for the first time in 2026 in the Cook Out Clash at Bowman Gray Stadium next weekend, and the company will return as the primary partner for Busch in the season-opening Daytona 500 at Daytona International Speedway.
Busch, who is currently locked into the longest losing streak of his NASCAR Cup Series career at 93 races, will look to hit the ground running in 2026 with zone on the hood of his race cars. Busch, a two-time NASCAR Cup Series champion, has amassed 63 victories over the course of his illustrious NASCAR Cup Series career, which has spanned 750 starts.
