Trackhouse Racing has partnered with Very Good Ventures (VGV), the company known for designing and building world-class digital experiences for every screen and the worldwide leaders in Flutter development.
The company will serve as the primary marketing partner for Daniel Suarez and the No. 99 Trackhouse Racing Chevrolet in the June 22 return to Pocono Raceway for the NASCAR Cup Series.
In January, Very Good Ventures and Trackhouse Racing formed a strategic partnership, making the company an official digital design and development partner. This collaboration works to accelerate the team’s digital transformation, providing AI-powered technology-forward experiences across all platforms.
“Technology is the key to future success in NASCAR and maybe all of the world,” said Daniel Suarez, driver of the No. 99 Chevrolet. “We look at Very Good Ventures as a partner who will not only help on the business side, improving our interaction with race fans, but their expertise in everything digital, including artificial intelligence, will lead to faster race cars.”
The company is working with Trackhouse Racing to maximize its race-day experiences by providing enhanced technology to the guests on the team’s pit boxes during the race. This technology enables greater communication and improves the overall viewing experience of the race.
“We’re proud of the close, collaborative relationship our teams have built, and believe this sponsorship is a testament to our shared ambitions,” said David DeRemer, CEO of Very Good Ventures. “Beyond the pit box VIP experience—we’ve designed and delivered complex, race-day technology, from custom hardware setups to AI-powered tools that uncover strategic insights. It’s a true innovation partnership, and seeing the No. 99 Very Good Ventures Chevrolet on the track at Pocono is just the beginning.”
The NASCAR Cup Series event at Pocono Raceway will take place on June 22 at 2:00 PM ET, with coverage on Prime Video.
