A day ahead of National Underwear Day, Trackhouse Racing has announced that it has extended its partnership with Jockey International, Inc. through the 2025 season.
Jockey will remain a primary sponsorship partner of both of Trackhouse Racing’s Chevrolet Camaro ZL1s for the next two seasons, and will be on the cars for a total of eight races per season according to a press release from the team.
With the announcement, the team released a pretty funny video, where Trackhouse team owner Justin Marks is in a meeting with Ross Chastain and Daniel Suárez, where he is explaining the continuation of their partnership with Jockey, and that it’s important that they show the company that they’re all-in.
Chastain and Suárez stand toward the end of the video to reveal they are wearing pairs of Trackhouse branded Jockey underwear. After the reveal, Marks jokes, “I’m just glad we could keep this brief.”
We're taking our partnership to the next level. Literally.
Back at it with @Jockey for the 2024 AND 2025 @NASCAR Cup Series seasons! pic.twitter.com/rjVwhEnMPa
— Trackhouse Racing (@TeamTrackhouse) August 4, 2023
The video is a representation of how Trackhouse Racing is not afraid to go outside of the box to succeed in its partnerships. The energy displayed by the race team in the video is the exact thing that attracted Jockey to become a partner in the first place.
“When we first met with Trackhouse Racing, we were immediately drawn to their energy, passion, and desire to succeed,” said Tom Hutchison, VP-Marketing, Jockey. “They wanted to break the mold for how a racing team operated, and engaged with fans, and that vision was contagious – we were in. More than that though, our values of family, community, education, and tradition aligned with their brand pillars, on and off the track. We are super excited about growing this partnership.”
While the partnership will feature Jockey on the Trackhouse cars on the race track, the Trackhouse Racing team will also partner with Jockey off the track to tackle community impact initiatives, which are aimed to give back to families and children in Jockey’s hometown of Kenosha, Wisconsin, Charlotte, North Carolina, and Nashville, Tennessee.
“We are proud of the work we have done with Jockey both on and off the track,” said Trackhouse founder and owner Justin Marks. “Jockey is synonymous with innovation and quality in their products, but their additional focus on community, family and education aligns perfectly with Trackhouse. Jockey is exactly the type of partner Trackhouse Racing had in mind when we started this venture.”
