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TEDSports Indianapolis Partners with Gainbridge, Justin Haley for Brickyard 400

Photo: Spire Motorsports, PR

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Gainbridge and TEDSports Indianapolis, TED’s inaugural event dedicated to highlighting the transformative power of sports, will serve as co-primary sponsors of the No. 7 Chevrolet ZL1 in Sunday’s Brickyard 400 at Indianapolis Motor Speedway.

TED is a non-profit dedicated to discovering, debating, and spreading ideas that spark conversation, deepen understanding, and drive meaningful change. The first-of-its-kind global confluence of athletes, innovators, scientists, creatives, and change-makers will take place from September 9th to 11th at the Old National Center in Indianapolis.

The event will be held in partnership with the Indiana Sports Corp and Next Practice Partners.

“We are proud that TED has chosen our hometown of Indianapolis to host the inaugural TEDSports event in September,” said Mike Nichols, Chief of Sponsorship Strategy and Activation at Gainbridge. “The Brickyard 400 is a premier event on the NASCAR and Indianapolis calendars, and we are honored to feature TEDSports Indianapolis alongside Gainbridge on Justin Haley’s No. 7 Chevrolet for the weekend.”

Haley, a native of Winamac, Indiana, is a veteran of 165 NASCAR Cup Series starts and is one of only 41 drivers to hold the distinction of winning in all of NASCAR’s top-three series.

The 26-year-old racer earned one top-10 and five top-15 finishes this season, and is coming off a 17th-place effort in the division’s most recent stop at Dover Motor Speedway.

“It’s always fun when our partners do something unique and explore non-traditional ways to activate their sponsorships,” said Haley. “Gainbridge and Group 1001 are always on the leading edge when it comes to thinking outside the box and innovating across multiple sports platforms. Racing at Indianapolis Motor Speedway is always special but, for a kid from Indiana, being able to represent Gainbridge and TEDSports Indianapolis is a big deal. Our entire team is looking forward to the weekend and eager for the opportunity to make everyone proud.”

The Brickyard 400 from Indianapolis Motor Speedway will take place on Sunday, July 27, at 2:00 pm ET on TNT Sports, IMS Radio, and SiriusXM NASCAR Radio Channel 90.

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