Tablo TV has entered its first sports event partnership, backing NASCAR Xfinity Series driver Ryan Ellis in a multi-race agreement.
The company will serve as the primary sponsor of the No. 43 Alpha Prime Racing Chevrolet Camaro, driven by Ellis, in the NASCAR Xfinity Series season-finale at Phoenix Raceway on November 9.
Ellis will also have Tablo TV as a primary sponsor in the 2025 NASCAR Xfinity Series event at Las Vegas Motor Speedway on March 15, with the company returning as a secondary sponsor for events at Nashville Superspeedway (May 31) and Indianapolis Motor Speedway (July 26).
Earlier this month, Ellis announced that he would join DGM Racing to compete full-time in the NASCAR Xfinity Series next season, leaving Alpha Prime Racing — the organization he’s spent the last two seasons with.
While this is the first motorsports sponsorship for Tablo TV, the company has entered partnerships with other sports personalities, including Pro Football legend Emmitt Smith and television host and sports commentator Jesse Palmer.
“What Tablo has done is extremely innovative,” Ellis said. “It gives everyone free access to sports and so much more. I know a lot of NASCAR fans are looking for ways to catch our races, and it’s great to know that I can direct them to Tablo for an affordable and easy way to never miss a lap. For me, it’s great to know that I can record my races – that way I can re-watch them when I get back home.”
“As the father of a young child, I rarely can watch races or games with undivided attention, so the ability to record is essential for me. I’m really excited to welcome Tablo to the sport. I think so many NASCAR fans will discover Tablo and realize that it’s exactly what they’ve been looking for.”
Tablo TV is the first consumer technology device to enable whole-home viewing, recording of over-the-air broadcast television, and curated free ad-supported streaming television channels without a subscription.
Tablo is compatible with many smart devices in homes, including iOS and Android mobile devices, most smart TVs, and streaming media devices running through Apple TV, Roku, Amazon Fire TV, Android TV, Google TV, Samsung TIZEN, and LG webOS platforms.
Ellis is a third-generation racecar driver and the first Japanese American to race for Toyota in the NASCAR Cup Series. He was nominated in 2023 and 2024 for the Comcast Community Champion of the Year award.
In 2023, Ellis launched “Ryan’s Riders” to help children and their families who are going through tough times. Ryan’s program brings children and their families to the racetrack where the child can see their name represented on the passenger side name rail of Ellis’ racecar. The program has helped raise tens of thousands of dollars to help families with hospital and related expenses.
Ellis will debut the Tablo TV colors in the November 9 NASCAR Xfinity Series season-finale at Phoenix Raceway.
