Sugarlands Distilling Company, in collaboration with Field & Stream, announced on Tuesday a strategic partnership with NASCAR Cup Series operation Kaulig Racing.
The newly formed partnership will see both brands prominently featured on the No. 10 Chevrolet, driven by Ty Dillon, in the NASCAR Cup Series event at Las Vegas Motor Speedway on October 12.
Field & Stream will be collaborating with Mossy Oak on the paint scheme, fire suit, and helmet designs, all of which will celebrate the brand’s iconic camouflage pattern, which will bring the spirit of the great outdoors to the glitz and glamour of Las Vegas.
“Sugarland Shine is one of the coolest up-and-coming brands there is,” said Ty Dillon. “They have such a connection to my hometown and home state of North Carolina. As someone who grew up spending time in the outdoors with my grandfather and dad, it is incredible to be able to represent a brand like Field and Stream who is synonymous with the outdoors lifestyle. This partnership with Sugarland Shines and Field and Stream connects with my soul and the core of who I am. It is going to be a lot of fun to represent them in Las Vegas, and I look forward to all of the unique collaborations we can create together.”
Dillon’s No. 10 Kaulig Racing Chevrolet will highlight the return of the Field & Stream Honey Pecan Moonshine, a fan-favorite produced by Sugarlands that blends the smooth sweetness of honey with the warm, nutty flavors of toasted pecans.
“Honored for Field & Stream to be alongside our great partners, Sugarlands, in this moment, placing our brand alongside NASCAR, Ty Dillon, and Kaulig Racing,” said Doug McNamee, president of Field & Stream. “The NASCAR community is important to us, and we are thrilled to be included in this weekend.”
Field & Stream Honey Pecan Moonshine will launch at retailers nationwide in the coming weeks, ahead of the inaugural Field & Stream Music Fest, which takes place from October 3 to 5 in Winnsboro, South Carolina.
Kaulig Racing and @tydillon will partner with @SugarlandsShine @FieldandStream for the Cup Series race at Las Vegas Motor Speedway!
Stay tuned for a paint scheme reveal closer to the race weekend! ? #Sipsup @MossyOak pic.twitter.com/IX6MG3wh1L
— Kaulig Racing (@KauligRacing) August 5, 2025
“Our partnership with Field & Stream continues to evolve in meaningful ways, and the response to our co-branded moonshines has been incredible,” said Patrick Sullivan, chief revenue officer at Sugarlands. “Teaming up with Ty Dillon and Kaulig Racing is a natural extension of the partnership, as Ty’s love for the outdoors and authenticity aligns perfectly with both brands, and NASCAR offers an unmatched platform to connect with fans who share those same passions.”
Ty Dillon is a veteran of 268 starts in the NASCAR Cup Series and is currently in the midst of his seventh full-time campaign at NASCAR’s top level. Dillon joined Kaulig Racing on a part-time schedule in 2024, which then grew to a full-time ride for the 2025 season.
Throughout his career of competing in midfield teams at the Cup Series level, Dillon has recorded two top-fives and eight top-10 finishes, the most recent of which was an eighth-place result at EchoPark Speedway.
The South Point 400 at Las Vegas Motor Speedway will take place on Sunday, October 12 at 5:30 pm ET. Coverage of the event will be on USA Network, PRN, and SiriusXM NASCAR Radio Channel 90.
