On Monday, Stewart-Haas Racing announced a new partnership with Texas A&M University, which will see the university’s iconic colors plastered on Stewart-Haas Racing Ford Mustang Dark Horses in two separate races over the last four events in the 2024 NASCAR Cup Series season.
The goal of the sponsorship is to share Texas A&M’s story of advancing knowledge and human achievement, preparing students to be lifelong learners and leaders, and of course the university’s rich military heritage.
“We’re honored to partner with Texas A&M University, an institution that stands for respect, excellence and leadership,” said Joe Custer, president of Stewart-Haas Racing. “We’re thrilled to have this opportunity to help tell Texas A&M’s story, particularly its long history of supporting our nation’s veterans.”
The partnership kicks off this weekend at Las Vegas Motor Speedway as Chase Briscoe, who was eliminated from the NASCAR Cup Series Playoffs this past weekend at the Charlotte Motor Speedway ROVAL, will carry a maroon Texas A&M University Ford in Sunday’s South Point 400 event.
Texas A&M Unversity will return as the primary sponsorship partner of Josh Berry and the No. 4 Stewart-Haas Racing team in the season-finale at Phoenix Raceway. The car Berry will drive will also feature the iconic Texas A&M maroon, but will also feature a digital camouflage base to the paint scheme design.
According to the school, the partnership gives Texas A&M the chance to showcase what it means to be an Aggie to the passionate NASCAR fanbase.
“With millions of engaged fans, this partnership with Stewart-Haas Racing represents a fantastic opportunity to put the Aggie Spirit front and center and further show the nation what Texas A&M University stands for,” said R. Ethan Braden, vice president, chief marketing and communications officer at Texas A&M. “We look forward to cheering on Chase Briscoe in Aggie Maroon at Las Vegas and Josh Berry at the season finale in Phoenix, where we’ll showcase Texas A&M’s appreciation for our country and our military prior to Veterans Day. Texas A&M has a rich history of leadership and selfless service, and we are committed to serving well those who have served.”
With NASCAR being a sport that staunchly supports the military, it made the partnership with Stewart-Haas Racing a no-brainer for the University.
