The primary marketing partners are continuing to roll in for Shane van Gisbergen, as the Auckland, New Zealand-native transitions to racing full-time in the United States for 2024, contesting efforts for Kaulig Racing in both the NASCAR Xfinity Series (full-time) and NASCAR Cup Series (part-time).
SafetyCulture, which was previously announced by Trackhouse Racing as a season-long associate sponsor for the Supercars legend, is stepping up its presence to serve as a three-race primary partner of the No. 97 Chevrolet in the NASCAR Xfinity Series, while also sponsoring a single NASCAR Cup Series event — in which Van Gisbergen will drive the Kaulig Racing No. 16 Chevrolet.
As part of this newfound sponsorship agreement, which includes additional support for the NASCAR Cup Series winner, Trackhouse Racing will also take on the global technology company as the organization’s Official Workplace Operations Partner.
“Partnering with Trackhouse Racing is an incredible opportunity to showcase the teamwork and behind-the-scenes collaboration it takes to have success out on the track. The Trackhouse team are known for their commitment, perseverance, and hard work, which is what we’re all about,” said Luke Anear, Founder and CEO of SafetyCulture. “The team has had an incredible start this season, and we look forward to helping them simplify their behind-the-scenes operations, so they continue to deliver great results.”
The multi-colored SafetyCulture livery will make its on-track debut in Saturday’s NASCAR Xfinity Series event at Phoenix Raceway, before returning for an additional two-race effort at Michigan International Speedway (August 17) and Kansas Speedway (September 28).
Furthermore, the company’s support has allowed Van Gisbergen to add an eighth NASCAR Cup Series event to his calendar in 2024, which will take place in the penultimate event of the regular season at Daytona International Speedway on August 24. As previously announced, the New Zealander will drive the No. 16 Camaro ZL1.
“We’re thrilled to have SafetyCulture join Team Trackhouse and support Shane van Gisbergen,” said Justin Marks, owner of Trackhouse Racing. “There’s a lot of synergy between our brands, and we look forward to putting SafetyCulture’s technology to good use across our team operations.”
SafetyCulture is a global technology company that helps frontline teams find a better way of working. Its mobile-first workplace operations platform gives teams the knowledge, tools, and confidence they need to meet higher standards, work safely, and improve every day.
Van Gisbergen is a development driver for Trackhouse Racing, co-owned by Justin Marks and Pitbull. In the NASCAR Cup Series, the organization fields entries for Ross Chastain and Daniel Suarez, while also providing support to the No. 71 Spire Motorsports Chevrolet, driven by Trackhouse-signed driver Zane Smith.
Earlier in the season at Atlanta Motor Speedway, Daniel Suarez secured the second victory in a three-race span for Trackhouse Racing, doing so in an incredible, history-making three-wide photo finish. Chastain secured the victory in the 2023 season-finale at Phoenix Raceway.
