Rinnai America Corporation has partnered with NASCAR Cup Series organization Front Row Motorsports and its long-time team partner, Long John Silver’s, for the 2025 season.
The new agreement will see Rinnai serve as a single-race primary sponsor on the No. 34 Ford Mustang Dark Horse, driven by Todd Gilliland, at Atlanta Motor Speedway in June, while also becoming a full-season associate sponsor.
“Rinnai’s brand promise is ‘Creating a healthier way of living’, which means partnering with our PROs to provide customers and businesses with the most efficient and high-quality comfort solutions in the market,” said Frank Windsor, President of Rinnai. “Our partnership with Front Row Motorsports and Todd Gilliland is a great opportunity for us to engage our customers and showcase Rinnai-branded products.”
In addition to the company’s partnership with Front Row Motorsports, Rinnai will also become the preferred commercial water heater of Long John Silver’s restaurants across the United States. The company’s tankless water tanks will be placed in new restaurants while also replacing aged water heaters.
“This partnership combines our continued growth and success on the track and finding solutions to improve our capabilities within Long John Silver’s,” said Nate Fowler, Brand President, Long John Silver’s. “It is a perfect example of complementing our marketing power of Todd Gilliland and our No. 34 Ford Performance team and keeping our restaurants running as efficiently as possible thanks to Rinnai.”
Rinnai has been around the NASCAR industry for quite some time, as a former sponsor of Cole Whitt throughout his NASCAR Cup Series career in the mid-to-late 2010s. Last season, the company served as a one-race primary sponsor for Stewart-Haas Racing and Chase Briscoe.
Rinnai is a leader in commercial tankless water heaters with proven performance and serviceability. The company also provides solutions for professionals and residential customers, like Gilliland.
“My house has been equipped with Rinnai since I have been here, and I haven’t had any issues with hot water,” said Gilliland. ‘This is a cool partnership because it’s something that I’m using every day, and now they are helping us build on our race program.”
The 24-year-old driver is currently in his fourth full-time campaign in the NASCAR Cup Series, where in the first nine events of the season he has scored a pair of top-10s and notched an average finish of 20.8.
