Rebel Bourbon will officially return as a multi-race primary sponsorship partner of Kyle Busch and the No. 8 Richard Childress Racing team during the 2026 NASCAR Cup Series season, the team announced on Monday afternoon.
NEWS: Celebrating bold originality and a rebellious spirit: Rebel® Bourbon and Richard Childress Racing amp up partnership.
Read more at https://t.co/F2BXAqYT7i pic.twitter.com/r67YkBw2Vj
— RCR (@RCRracing) January 26, 2026
The partnership extension will keep Rebel Bourbon as the “Official Bourbon of Richard Childress Racing” in 2026.
“Rebel Bourbon’s approach to racing closely matches their bold but defiantly smooth premium wheated bourbon,” said Mike Verlander, president of RCR. “Our partnership reflects a shared willingness to challenge convention, and we’re proud to help introduce Rebel’s unmistakably smooth, yet confidently outspoken, spirits to NASCAR fans.”
As the brand and race team enter their third season of partnership, the Kentucky-based company has a new vision for the on-track look of the No. 8 Chevrolet in the upcoming season. According to a press release, Rebel Bourbon, which will debut on the No. 8 machine at Circuit of the Americas in March, will carry custom paint schemes throughout the season and will have special fan-driven initiatives around each event.
Richard Childress Racing has worked closely with Rebel Bourbon on several product launches since the beginning of the partnership in 2024. Rebel Bourbon released a special limited-edition Kyle Busch 108 Single Barrel Bourbon, as well as Revel 100 Childress Vineyards Cabernet Franc Barrel Finish.
Recently, Rebel Bourbon released “Rebel Root Beer”, which features a straight Bourbon Whiskey infused with the bold and creamy flavor of root beer.
Busch, a two-time NASCAR Cup Series champion, enters the 2026 season on a career-long 93-race winless drought. However, the driver, who has been close several times to snapping the winless streak, will have a new crew chief atop the pit box as Jim Pohlman moved to Richard Childress Racing in the offseason from JR Motorsports.
The new driver/crew chief pairing will look to hit the ground running during the 2026 season, and Busch will look to get the Rebel Bourbon brand to victory lane for the first time in the upcoming season.
